Outdoor Advertising is a non-stop Mode of Brand Promotion.

Outdoor Advertising at Airports

The non-stop launch of new brands in the market opens a window of opportunities for advertisers and brand owners to explore and experiment with new avenues and tools of brand promotion. Advertisers either change their promotion techniques and tools or switch to new-age media to promote their products. The impact of this changing tide in advertising is much felt in outdoor brand promotion at present. Television, radio and print advertising remain unchanged and unaffected; however Outdoor Advertising has observed a complete makeover within the last few years in terms of its tools and devices.

Outdoor Advertising India

Outdoor Advertising in India is an aged old practice. The trend of promoting brands through outdoor media has been continuing for years. Outdoor Advertising practices are widely adopted by a wide range of advertisers at present. Offering exclusive brand promotion solutions, outdoor ads are getting popular day by day.
From the perspective of the customers, by outdoor ads, people have a general notion for those bright poster and billboard ads which are placed at the roadsides, traffic points, highways etc. However, in modern outdoor advertising, the aged old tools of outdoor promotion such as posters and ordinary billboards are no more in vogue. Digital billboards, electronic kiosks, signage etc have replaced the traditional tools of outdoor advertising thereby providing brand owners a richer means of brand promotion (via outdoor tools).

TDI Outdoor Advertising

Indian Out of home/Outdoor advertising agency - TDI

The growing rate of commercialization in India invites the attention of a wide range of advertisers and brand owners to indulge in the competition. Outdoor advertising is considered an effective means of promoting products and business by brand owners. Many new brands will be introduced in the market in the near future for which various advertising tools and tactics will be required. Catering to the promotional requirement of emerging brands in the market, outdoor advertising will forever exist as a non-stop mode of brand promotion.

Advertising in India - An advance marketing practice!

Advertising in India has so far become an advance marketing practice for innumerable numbers of brand owners. From time to time scheming of brand communication (accordingly to the promotion requirement of the brand or service), advertising has become a full-fledged sector that assures brand owners effective positioning of their brands in the market (amongst the target groups). Whether the campaign targets to create awareness or buzz about the brand or service or announces sales or discounts (for a short term) advertising practices are vastly implemented by brand and business owners.

One of the booming sectors of Advertising in India is brand promotion through outdoor media. Outdoor Advertising also known as OOH advertising sector is currently booming amongst the other practices of advertising. Despite the oldest mode of promotion, OOH Advertising sustains its position as one of the most effective channels of brand communication for a wide range of brand owners in the market. Billboard Advertising, transit advertising, Airport Advertising, mall advertising, metro rail advertising – all these avenues of outdoor advertising are widely adopted by brand owners to launch their promotion campaigns. What is further worth mentioning is that modern outdoor advertising tools are refurbished as compared to conventional methods. The introduction of digital technology in OOH Advertising sector has enabled brand owners to come up with more attractive and engaging communication for various brands.

Indian Outdoor Advertising practices are competent with other advertisers across the world. In terms of tools, techniques or latest innovations Indian Outdoor Advertising industry is not behind from any other country. Various international brands have made their presence felt in the country over the last few years that give a clear hint how Indian market is growing.  Providing exclusive promotion solution for local, national and international brands, outdoor advertising domain is quite a booming sector at present. For those who want to launch their promotion campaigns through an effective ad channel, OOH media is the right one for them.

Advantages of Advertising a Brand through Outdoor Media!

Outdoor Advertising is one of the oldest means of promoting a brand or business. Any promotion campaign of a brand or business that is launched through an outdoor media such as billboards, hoardings, electronic kiosks, wall-wraps etc. comes under OOH advertising practice. Despite the fact that outdoor advertising is one of the conventional means of promotion, various OOH campaigns are continuously launched for numerous brands. This provides an insinuation that Outdoor Advertising practices are always in demand amongst brand owners.  In the following paragraphs, let us take a look at few reasons why outdoor media is the right choice for every brand owner.

A pervasive presence of your brand

An OOH media ensures that your brand has a pervasive presence. By placing an OOH Ad display at a particular site, one makes it easier for customers to easily locate or view it while driving or walking. The attractive features of an OOH Ad display hit maximum eyeballs of customers who cross the site where the ad is placed. It is therefore a plus factor for the brand owner to communicate his brand message more easily and effectively amongst target groups. All in all, a pervasive presence of a brand ensures maximum visibility of the brand message amongst customers which is a major asset for positioning the brand.

Clutter-free Communication

Another major advantage of launching a promotion campaign through OOH media is that it projects clutter-free communication about the brand on customers’ mind.  Anyone who comes across an OOH Ad display can easily read and understand the brand message. An easy understanding of the brand message means more chances of encouraging customers to buy or adopt that product. Many outdoor advertisers ensure that they provide only crisp and attractive communication of brands through any OOH media so that they can effortlessly inspire customers to buy or adopt their products.

Why OOH advertising is a favourite among advertisers?

A form of brand communication that is accessed through an out of home medium or channel is known as outdoor advertising. Outdoor Advertising is a conventional means of promotion. However, the tools of this medium of advertising have been redefined and renovated over the years. Earlier, traditional billboards, wall paintings or posters, ordinary hoardings etc. were the common means of OOH Advertising. All these have been replaced by digitalized tools such as digital billboards, LCD/LED displays, Electronic Kiosks etc. Outdoor Advertising is quite beneficial for any type of brand or business. Following are a few advantages of OOH Advertising.

Always in the public domain

An outdoor advertising display is always in the public domain which makes it easily noticeable by passersby. For example, a billboard ad display at the traffic point easily grasps customers’ passing attention. One cannot ignore something that is flashy and eye-catching. Thus, it easily draws attention from customers and conveys the brand message. An OOH Advertising display is available round the clock, week and even month. Repeated exposure of brand message also provides good brand recall to customers.

OOH Advertising is open for all advertisers               

Another added advantage of outdoor advertising is its cost which is open to all advertisers- small or large.  Outdoor Advertising is a less expensive medium than Television and Print. Small business owners can even opt for outdoor media to promote their services in the market.

Expanding avenues and continuous growth

The growing avenues of OOH Advertising India have provided many lucrative opportunities to brand owners to promote their brands at premium locations such as airports and shopping malls. Metro advertising is another raging practice among the Indian cities where metro rail services are available. These growing avenues of OOH Advertising India have provided advertisers various options to choose the right medium of promoting their business in the market.

Why Mall Advertising?

Mall culture is fast evolving in India. Today, malls are mushrooming in every nook and corner of the country. This mushrooming growth of malls in the country marks the importance of Mall Advertising in India. Mall Advertising as compared to other outdoor tools of advertising is a different cup of tea. Mall advertisers aim at providing more than advertising impressions to its target group.

Why people come to malls?

A demographic survey of consumer behavior analyses that different age groups come to malls for different reasons. However, most of these audiences are somehow related to advertisement and ease of shopping or cultural industry. Few reasons are highlighted here:

1. Children who belong to the age group between 5 and 15 years come to malls to buy toys. They come there because they either saw ads in Television or come there as their friends tell them.
2. Youths who fall in the age category of 15-25 come at the malls to chill out and have fun as well as to show off.
3. Adults who fall in the age group of 25-45 come at the malls to shop, dine or to watch movies (these audiences are the general target audience of mall advertisers).
4. Elders who fall in the ager group of 45 and above are mostly audiences who come to shopping malls with rekindled interests to either enjoy their leisure time or to indulge in shopping and related experiences.

Let us now take a sneak preview about the features of Mall Advertising in India:

1. Attractive ambiance: Shopping malls provide an attractive ambiance for any Advertising campaign. Everyone loves visiting malls and advertising at malls surely gets noticed because of its alluring vibes.

2. Stunning visual displays: Mall advertising is enriched with stunning visual displays which attract a wide range of audiences. Malls are the finest locations where the best of outdoor advertising tools and techniques can be deployed.

3. Exclusive spot: People come to malls to shop, watch movies or just to hang around which make malls an exclusive spot for the audience.

4. A hang-out place: Even when you don’t have to shop, malls offer the right gathering place where people can just hang around and have fun.