In
this blog, a few competitive advantages of Outdoor Advertising are provided.
Take a look.
Easily
noticeable
An OOH Advertising display comes under the easy notice of target customers. Those
who drive from office to home or vice versa get easy access to any type of OOH
Ad display that is located on their way. A brand message that is easily noticed
by customers has many chances of winning their attention and affection later.
If the message is repeatedly viewed for a continuous number of days (which is
very possible), good brand recall is naturally formed among target customers.
All-time
availability
One of the main advantages of launching an outdoor advertising campaign of a
brand or business is its all-time availability of brand message. An OOH
Advertising display is indeed available for days, weeks and even months that
make customers generate a good awareness about the advertised brand. The best
part of an Outdoor Advertising
display is that if the brand message could not be earlier read properly, one
can revisit the same site and access the same information. This way most of the
customers tend to form a positive impression about the product and how its
message is accessible to them.
Uncluttered
means of communication
An OOH
advertising display is not cluttered which means customers can easily grasp
what is conveyed through a particular OOH Ad display. Enhanced by a rich
graphic and catchy copy, an OOH Ad display easily attracts the passing
attention of customers. For example, customers who visit a shopping mall are
attracted by the OOH ad displays in and around the mall. They get glued to the
many brand messages that surround them. If encouraged or impressed, they would
consider of buying those brands of their choice. In this manner, it can also be
concluded that an OOH Ad display can also encourage customers to buy the
product then and there.