A few considerations on Outdoor Advertising!

Outdoor Advertising practices such as airport advertising, mall advertising, metro advertising and billboard advertising are becoming popular means of promoting a brand or business. Who is not aware of an outdoor ad display in today’s time? From a college going student to a working professional, everyone is influenced by the various OOH Ad displays that surround them everywhere they visit. Besides providing a continuous brand message through an easily reachable channel, OOH media ensures a rich impact about the brand on customers’ mind. Advertising through outdoor media has various benefits. Some valuable considerations on Advertising in India through OOH media are provided in the following paragraphs. Take a look- 

The first consideration on advertising through OOH media is to target maximum attention of customers in an effective manner. An outdoor media should provide an articulate impression about your brand on customers’ mind the very moment it comes under their notice. Besides, customers should be able to easily figure out the brand that is advertised through a particular outdoor media. 

Secondly, it is important to provide a focused brand communication in order to hit maximum eyeballs of customers. Though it sounds simplistic, modern customers have many choices while navigating a street, a sidewalk or perhaps driving. With an effective Outdoor Advertising campaign of your product, you can attract and direct their attention towards your brand store. By effective advertising, it doesn’t refer to any extra ordinary manner of presenting the brand message. It is all about adding perfection to the art of communicating the brand message to customers with an innovative approach to provide a fresh appeal about the brand. 

There is no dearth of means or measures when it comes to launching an OOH Advertising campaign of your brand. All you need to do is to have a thorough study about the ongoing trends in the market, devise and deploy your promotion objectives in such a manner that customers will form a pleasing impression about your brand the very moment they see the ad display.

Airport Media - A fast growing OOH Avenue!

Advertising through airport media has become one of the fast growing avenues of outdoor advertising. Airports in India are occupied by various national and international brands. Airport Advertising in India is therefore becoming a preferred means to launch various promotion campaigns. In this blog, let us take a look at how and why airport advertising media is growing at a fast pace.

More brands, more advertising solutions!

Brands of all ranges are continuously launched in the market. Implementation of multiple means of advertising has become a common norm amongst modern brand owners. Television, Print, Radio, Online and Outdoor advertising media- all these are implemented by advertisers to launch various promotion campaigns for brands. Amongst the various avenues of Outdoor Advertising, airport advertising is an effective means of positioning a brand amongst rich audiences or prospective buyers. Those who travel through a flight are mostly people with rich spending capacity for any brand. Hence, airport advertising media is the ideal means to launch an OOH campaign for a brand message that reaches out to affluent customers or prospects. Also with the rising number of airports in India, brand promotion through airport media is expected to grow further.

Airport Ads provide uncluttered and rich brand message.

One of the main reasons of launching promotion campaigns through airport media is the uncluttered mode of presenting the brand message. Anyone who comes across an airport ad display easily grasps the brand message. The implementation of rich medium of advertising also presents the brand in a posh manner. Unlike other outdoor means, airport campaigns are mostly launched through digitally enhanced tools of advertising that provide a rich impact about the brand on customers’ mind. A rich impact insinuates a readiness on customers’ mind to buy or purchase the brand in the near future. By and by, Airport Advertising in India is gestated to grow further in the coming years.

Is Out Of Home Advertising really effective?

An out of home promotion activity of a brand or business is known as outdoor advertising or OOH Advertising. Despite the fact that outdoor advertising is a conventional means of advertising, many advertisers find it one of the most effective mediums of communication in today’s time.  There are many avenues of advertising through outdoor media. Airport Advertising, Mall Advertising, Metro Advertising, Billboard Advertising, Transit Advertising etc. are some of the forms of promoting brands or businesses through outdoor media. Outdoor Advertising is an advantageous means of promoting a brand, business or service. By implementing the right tactics of outdoor branding, one can benefit a lot from this medium of communication.  Following are a few advantages of OOH Advertising.

Easily attracts customers

An Outdoor Advertising display is one of the easiest means to attract customers. An OOH ad display is usually placed at the roadside, at the traffic point, highway, near flyover, shopping complexes, cinema halls etc. These venues are frequented by customers for personal or professional purposes. By placing the ad display at these venues, customers can easily access the brand message.

All-time availability of brand message

Besides its attractive features, an OOH Advertising display is advantageous for the very fact that it provides all-time availability of brand message among target groups. Those who viewed the brand message in the morning find the same ad display at the same spot. This provides an easy brand recall on their mind and makes them more curious to find out the detail of the brand. It has been surveyed on that Outdoor Advertising ad displays about sales or discounts are found very beneficial by customers who seldom watch television ads or listen to radio. Especially during festival season, OOH ads are genuinely relied on by customers. Some OOH ads provide direction to store rooms that help customers to a great deal.

Outdoor Advertising in India - Always a popular domain!

It is not surprising to find that outdoor advertising in India is always a popular domain of product or business marketing. Innumerable numbers of brand and business owners are making the best use of the various tools of Outdoor Advertising.  An OOH media provides an omnipresent brand message to target customers which is why brand owners prefer to launch a promotion campaign through an effective medium of outdoor advertising such as a billboard advertising display or a kiosk ad display. An outdoor advertising display of a brand provides immediate impact on customers’ mind because of its eye catching look. Anything that is eye catching easily occupies audiences’ attention.

An outdoor advertising display provides an uncluttered and targeted message. Customers can easily figure out the message that the brand owner wants to convey them. Without any scope of confusion, it is easier for brand owners to win maximum favor from the audiences through an OOH Ad display. An OOH Ad display is also omnipresent which means customers can access the brand message anytime of the day. If they happen to miss the brand message last time, they can re-visit the same site or location and access the same brand message. There is no switch off time; the brand message is always visual through an outdoor advertising medium.

Advertisers these days are heavily relying on the various avenues of outdoor advertising such as airport ads, metro ads, mall ads, digital billboard ads etc. Metro ads are one of the fast growing avenues as a part of Advertising in Delhi. With numerous metro stations coming up in the city, metro advertising in Delhi is becoming a booming sector. With more metro stations yet to be launched, advertisers in Delhi can benefit a lot through this avenue of outdoor advertising. For those who haven’t tried out this avenue, this avenue will surely be an exciting one for them.

How to constantly remind customers about your brand?

A brand owner constantly reminds customers about his brand through various marketing measures among which advertising is one. Among the various means of advertising, outdoor media is one of the conventional modes of launching an ad campaign of a brand. An outdoor ad display of a brand is seen all day that makes it an easily accessible channel of brand communication. Besides, an OOH campaign also constantly reminds customers about the brand or service by displaying the brand message at a fixed location where they can visit again in the near future.  This way an outdoor ad display reaches target audiences in a very easy manner providing a good brand recall on their minds. 

One of the assets of launching an outdoor advertising campaign of a brand is to choose the right outdoor ad agency. An OOH agency that has seasoned experience and expertise in OOH branding solutions can easily and effectively handle an outdoor campaign of any brand assuring a targeted impact among customers.  An established Outdoor Advertising agency is also easily trusted by a client.  If you are a brand owner, make sure that you are associating with the right outdoor agency for your branding solutions. An agency is an indirect medium of reaching out to your customers. Therefore, choose an accountable and established agency that can provide the best branding solutions for your brand. 

There are various outdoor advertising agencies in India among which TDI International India P Limited is also one. TDI OOH Agency provides branding solutions for various top notch brands. TDI Outdoor Advertising is famous for being a pioneer in airport advertising in India. With its extended presence at luxury shopping malls and metro stations (in the capital city), TDI India Advertising has created a larger impact among its target customers.