Monday, 5 November 2012

Airport Media - A fast growing OOH Avenue!

Advertising through airport media has become one of the fast growing avenues of outdoor advertising. Airports in India are occupied by various national and international brands. Airport Advertising in India is therefore becoming a preferred means to launch various promotion campaigns. In this blog, let us take a look at how and why airport advertising media is growing at a fast pace.

More brands, more advertising solutions!

Brands of all ranges are continuously launched in the market. Implementation of multiple means of advertising has become a common norm amongst modern brand owners. Television, Print, Radio, Online and Outdoor advertising media- all these are implemented by advertisers to launch various promotion campaigns for brands. Amongst the various avenues of Outdoor Advertising, airport advertising is an effective means of positioning a brand amongst rich audiences or prospective buyers. Those who travel through a flight are mostly people with rich spending capacity for any brand. Hence, airport advertising media is the ideal means to launch an OOH campaign for a brand message that reaches out to affluent customers or prospects. Also with the rising number of airports in India, brand promotion through airport media is expected to grow further.

Airport Ads provide uncluttered and rich brand message.

One of the main reasons of launching promotion campaigns through airport media is the uncluttered mode of presenting the brand message. Anyone who comes across an airport ad display easily grasps the brand message. The implementation of rich medium of advertising also presents the brand in a posh manner. Unlike other outdoor means, airport campaigns are mostly launched through digitally enhanced tools of advertising that provide a rich impact about the brand on customers’ mind. A rich impact insinuates a readiness on customers’ mind to buy or purchase the brand in the near future. By and by, Airport Advertising in India is gestated to grow further in the coming years.

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