Outdoor Promotion - A Rampant Practice among Modern Advertisers!

Ever wondered why outdoor advertising is in much demand these days? The various avenues of outdoor advertising such as Airport Advertising, mall advertising, metro advertising and billboard advertising have become quite popular. Most of the brands and business owners adopt at least one of the forms of outdoor advertising to promote or position their brands in the market. With a major leap observed in OOH Advertising domain over the last few years, new brand and business owners are also keen to try out the various modes of advertising through OOH media.

The digitization of OOH Advertising tools, the launch of brand new technologically enriched mediums and the expansion of various OOH avenues have collectively encouraged more brand and business owners to implement their promotion campaigns through OOH media. Mall advertising and Airport Advertising practices are growing at a fast pace. Frequented by lakhs of affluent customers on a daily basis, shopping malls and airport areas are two such places where one can effectively communicate the brand message to potential target customers.

Most of the Indian cities are also populated by various forms of outdoor advertising. From billboard ads to kiosk ads and hoardings, even the small towns across the country are populated by various OOH ad displays. Communicating to a larger audience has indeed become easier with modern OOH Advertising tools.

In metro politan cities, the scenario of Outdoor Advertising is a little different. Posh brands usually prefer to create their presence in the major Indian cities. Real estate companies, health companies, banks and travel companies in the big cities are also highly relying on the various means of outdoor advertising. The reason is pretty obvious. 

People in the metropolis have more spending capacity than those at the towns or villages. Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad etc. are fast growing markets where outdoor advertisers make their presence felt through innovative OOH campaigns.

How outdoor medium is the best medium for brand building?

Outdoor Advertising industry is accelerating further with assured growth in its multi-avenues. Airport Advertising, mall advertising, metro advertising- all these are growing avenues of OOH Advertising. In today’s blog, let us figure out some points why OOH Advertising industry is the best medium for brand building.

It has been researched that outdoor advertising media is the best mode for brand building. More and more brands are emerging in the market for which outdoor media is a proven mode to launch promotion campaigns. Outdoor Advertising media provides consistent brand reinforcement and sustained awareness. Hence, more and more brand owners prefer this advertising channel to reach out to target customers.
Any outdoor ad display is easily accessible by target customers. The 24/7 availability of OOH ads ensure that the brand message is not missed out by customers. Building a brand image through outdoor media is just a display away. However, outdoor advertisers should ensure that they are launching the promotion campaign with an affluent creative input and through an interactive outdoor media that best suits the brand image. Brand advertising is meant to catch hold of customers’ attention and deliver the brand message, not to shoo them away with an ordinary message about the brand. Hence, advertisers should devise, develop and deploy various techniques and tactics of promotion to create interest on customers mind.

Thanks to the various technologically advanced tools of Outdoor Advertising. Various innovative tools like LED/ LCD and neon panels have made the outdoor platform more interesting as well as interactive. Remotely manipulative and digitalized, these new tools have created an upsurge in brand promotion practices like never before. With unique innovative option for immediate recall, most of the outdoor campaigns provide positive response from customer groups. More visibility, more accessibility, more interactivity – these are some features that explain the updated features of modern outdoor advertising practices.

A Look at the Growing Avenues of OOH Advertising.

Advertising in India as a full-fledged sector has been continually growing.  Outdoor promotion domain as a part of advertising industry is also growing day by day. In the last few years, various avenues of OOH Advertising have also been introduced that have benefited many brand and business owners. This blog provides a brief insight about advertising in India through outdoor media. Keep reading.

By Outdoor Advertising, we have a vivid idea about billboard ad displays, hoardings, posters or wall paintings, kiosk displays etc. An outdoor advertising company provides all the necessary input to launch an OOH Advertising campaign. From conceptualization of brand message to the final launch of the advertising campaign, an Outdoor Advertising company takes the sole responsibility. Media research is another major task handled by an outdoor advertising company. Media research is an important criterion for every outdoor advertising campaign to be launched. The medium of advertising and its attractiveness decide how much impact the campaign provides among target customers.

Airport Advertising is one of the fast growing avenues of outdoor industry. Airport advertising practices are increasing day by day across the country. Airport Advertising provides uncluttered brand message to target customers which is one of the reasons why many brand and business owners try to launch many promotion campaigns via airport media. Airport Advertising also targets customers who have easy spending capacity for any brand. It is also for this very reason that big MNCs spend on airport advertising to promote their products or services among target groups.

Mall Advertising is another popular avenue of promoting brands or businesses through outdoor media. Mall Advertising is considered an effective avenue of outdoor industry. A mall ad display easily attracts the passing attention of visitors in a particular shopping mall. Most of the malls advertising campaigns are launched through rich media. Thus mall ads provide a rich impression about the advertised brand or service on customers’ mind. The mushrooming number of brands in the market and the changing lifestyle of modern customers are two factors that support the growth of mall advertising in various Indian cities or towns.

Let your brand stroll out via outdoor advertising!

Outdoor advertising is one of the oldest means of brand promotion which still creates its impact to a wide range of target audience. Outdoor Advertising as a brand promotion tool requires a dedicated team of professionals who plan, execute and also do follow-ups of every single ad campaign. One striking benefit of outdoor advertising is that it provides a huge impact to audience about the brand with its vivacious graphical display and clutter-free content. Besides, outdoor ads also create an arresting appeal of freshness to onlookers and attract them to buy the product.
A plethora of tools, techniques and strategies are available for advertisers to deploy an advertising campaign. Few tools used in modern Outdoor Advertising include billboards, juke boxes, sky-flyers, screens, kiosks, digital signages, LCD, LED, plasma displays, projected images etc.  With a capable budget and resource, indulging in an outdoor ad campaign is not a difficult activity to promote a brand in the market because outdoor ads provide the following advantages:

1. Effective reach to the mass
2. Budget-friendly
3. Eye-catchy and attractive
4. Repetitive nature
5. Provide compelling viewership to audience group

Airport Ads- An outdoor advertising practice
Agree it or not, Airport Advertising is the most effective means to reach your target customer. People who are ‘on the go’ tend to spend a great deal of time at the airport and it is one reason why airport advertising is one of the most effective means. Other attractive features about airport advertising include high-tech, attention grabbing, high-glamour look etc.
Some more advantages of Airport Advertising:

1. Airport ads are mostly fresh and original
2. Airport ads provide a spick and span look
3. Ads placed at airports are lucrative
4. Airports provide large space
5. Creates highest awareness to target audiences
6. Airport ads provide brand positioning through repeated exposure
7. Targets the niche market with a richer impact  
8. Available round the clock, round the year
9. Airport advertising campaigns suit all marketing budgets
10. Airport ads are wise spends

Mall advertising and Metro Advertising are another two common types of outdoor advertising. Whether you want to promote your brand at the airport, shopping mall or metro station, it is beneficial for your brand to stroll out via an outdoor ad campaign to provide a richer impact to your intended target customers.

How OOH Advertising adapts brands and customers?

Outdoor Advertising is one of the accustomed modes of brand promotion. Outdoor Advertising practices in India are preferred by most of the brand owners. In this blog, let us familiarize how OOH Advertising practices accustom brands and customers and provide a leap to the brand business. 

Brand messages are readily available through OOH Advertising

OOH Advertising practices easily reach out to those customers who move from one place to another. The ready availability of brand message through rich and interactive mediums of advertising attracts the passing-attention of customers on the go. Besides, any OOH Ad display provides customers a second chance to visit the same location to access the brand information (if failed to access during the first visit). Enhancing the over-all outing experience of customers, outdoor advertising practices are effective modes of connecting brands with customers.

There is always something new about OOH Advertising
 
Be it the tool or technique, OOH advertising practices are continuously revamped and renovated from time to time. It is worth mentioning how the ordinary billboards (in conventional OOH campaigns) are now revamped as digital billboards enabling advertisers to make required changes in the ad messages. Remotely manipulative, digitalized tools of outdoor advertising have enhanced brand advertising practices by saving time and effort.

Once a medium, always a medium

It is a known fact to everyone that OOH Advertising is one of the oldest modes of brand promotion. However, the interesting fact is that time has not become a constraint for this medium of brand promotion so far. The demands for more Outdoor Advertising practices have instead increased over the years. With the launch of every single technology, OOH Advertising attains a new look or an added technique of brand promotion. It is indeed true that OOH media was is and will always be an effective medium of brand promotion.

How OOH ads differ from indoor ads?

OOH ads do not share any animosity with indoor ads. It is choice of the advertiser to choose whichever medium of advertising he wants to select. The variance of medium between OOH ads and indoor ads do not affect the kind of language, creativity or advertising approaches used in both of the mediums. In order to understand the variances between these two mediums of advertising, go through the following paragraphs which explain how OOH ads differ from indoor ads.

Difference in advertising media
Media vehicles used for OOH Advertising are totally different from the media vehicles used for indoor ads. In outdoor advertising, there are a wide range of media vehicles to promote a brand. The range of media vehicles can range from a simple highway billboard to a digital signage at a movie theatre. When it comes to indoor ads, the media vehicles are limited to only some few such as television, radio, print media, internet & mobile. Until and unless, technology gifts advertisers more indoor advertising mediums, indoor ads will be confined to these mediums only.

Difference in advertising approach
OOH Advertising approaches are quite different from indoor ads. In outdoor advertising, what is important is maximum exposure of the brand message so that customers can continuously rely upon the same source. Further, OOH ads cannot be switched off like indoor ads. When you don’t want to watch a television commercial, you change the channel. However, in OOH advertising no such thing happens. OOH ads are continuously exposed to advertisers and can never ever be avoided. 

Over the years, OOH Advertising has gone through various renovations unlike indoor advertising. Expanding brand advertising expertise through latest and newest means of technologically enriched mediums, OOH Advertising promises advanced and richer brand promotion solutions to advertisers and brand owners in the future.

Non-stop growth in OOH Domain.

Any form of brand promotion through an outdoor media vehicle is known as outdoor advertising. An OOH ad display is uncluttered that means it conveys the brand message without any confusion. Anyone who comes across an OOH ad display forms a prominent image or impression about the brand on his mind. Unlike a television or radio commercial, an OOH Ad display can’t also be switched off. This compelling viewership provides customers only one choice i.e. to go through the ad message. Ready availability of brand message is yet another asset of an outdoor advertising display. An advertiser can display his brand ad for as many numbers of days/weeks/months. Those who missed the ad display last time have another chance to re-visit the same location or spot and go through it. This way the brand message is accessed by customers at any cost.

Amongst the various avenues of outdoor advertising, Airport Advertising and mall ads are growing in a fast pace. The rising number of airports, the mounting shopping malls/complexes, the deepening pockets of customers- all these are some factors that have encouraged outdoor advertisers to expand their advertising expertise at the various shopping malls and airports. Airport Advertising or Mall Ads are mostly launched through rich media that provide a strong brand appeal on customers’ mind. A non-stop growth is predicted in OOH domain. The growing market and uniform economic stint also provide OOH Advertisers many new opportunities of brand advertising through OOH media.

Outdoor Advertising domain is booming. An increase number of shopping malls, metro rail stations and airports have provided outdoor advertisers richer avenues of promoting their brands through OOH media. Tapping the right market, coming up with innovative OOH solutions, aggressive competition- all these set the tone of modern outdoor advertising in India. However, today’s outdoor advertisers need to have an in-depth knowledge about the changing scenarios of the market place so that they can frame an effective brand message (to be effectively communicated to customers).