Break the Trend with TDI

Twenty Seven years it has been since we first started TDI. Back then, there were small time advertisers who were mainly into hoardings and posters. We were the first company to break the trend with Airport Advertising Business.

It’s not just the innovation or creativity that makes us bring something new, it’s because we want the best for our clients that we find unique ways to sell and promote their products.

Airport Advertising | Airport Displays

The key challenge in front of any company today is Recall Value of its brand or its product by a potential consumer. It is very essential that the first brand that comes in the mind of a person when he/she goes to buy a product is yours.

For this companies spends a lot of their money on Advertising whether it is Outdoor, TV or Radio commercials and most recently Internet and Mobile Advertising.

So, why should you go for Airport Advertising with us and not with any other mode?

TDI have proudly been advertising partner of many companies. TDI has seen companies grow from a single office in a city to an office in every big city in India. We have been with them in every step, promoting their product, boosting their market value and establishing their brand as strong as ever.

TDI - Advertising Agency

TDI also has the privilege of being the current Advertising partner of over 500 National and International giants, for whom we have increased the reach among the target audience and made them faithful towards the particular product.

It’s not only the vast experience we have in the Advertising field that a company associate with us, it’s also because we truly understand what they want before they want it and deliver it in best and unique ways possible.

Outdoor Promotion - A Rampant Practice among Modern Advertisers!

Ever wondered why outdoor advertising is in much demand these days? The various avenues of outdoor advertising such as Airport Advertising, mall advertising, metro advertising and billboard advertising have become quite popular. Most of the brands and business owners adopt at least one of the forms of outdoor advertising to promote or position their brands in the market. With a major leap observed in OOH Advertising domain over the last few years, new brand and business owners are also keen to try out the various modes of advertising through OOH media.

The digitization of OOH Advertising tools, the launch of brand new technologically enriched mediums and the expansion of various OOH avenues have collectively encouraged more brand and business owners to implement their promotion campaigns through OOH media. Mall advertising and Airport Advertising practices are growing at a fast pace. Frequented by lakhs of affluent customers on a daily basis, shopping malls and airport areas are two such places where one can effectively communicate the brand message to potential target customers.

Most of the Indian cities are also populated by various forms of outdoor advertising. From billboard ads to kiosk ads and hoardings, even the small towns across the country are populated by various OOH ad displays. Communicating to a larger audience has indeed become easier with modern OOH Advertising tools.

In metro politan cities, the scenario of Outdoor Advertising is a little different. Posh brands usually prefer to create their presence in the major Indian cities. Real estate companies, health companies, banks and travel companies in the big cities are also highly relying on the various means of outdoor advertising. The reason is pretty obvious. 

People in the metropolis have more spending capacity than those at the towns or villages. Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad etc. are fast growing markets where outdoor advertisers make their presence felt through innovative OOH campaigns.

How outdoor medium is the best medium for brand building?

Outdoor Advertising industry is accelerating further with assured growth in its multi-avenues. Airport Advertising, mall advertising, metro advertising- all these are growing avenues of OOH Advertising. In today’s blog, let us figure out some points why OOH Advertising industry is the best medium for brand building.

It has been researched that outdoor advertising media is the best mode for brand building. More and more brands are emerging in the market for which outdoor media is a proven mode to launch promotion campaigns. Outdoor Advertising media provides consistent brand reinforcement and sustained awareness. Hence, more and more brand owners prefer this advertising channel to reach out to target customers.
Any outdoor ad display is easily accessible by target customers. The 24/7 availability of OOH ads ensure that the brand message is not missed out by customers. Building a brand image through outdoor media is just a display away. However, outdoor advertisers should ensure that they are launching the promotion campaign with an affluent creative input and through an interactive outdoor media that best suits the brand image. Brand advertising is meant to catch hold of customers’ attention and deliver the brand message, not to shoo them away with an ordinary message about the brand. Hence, advertisers should devise, develop and deploy various techniques and tactics of promotion to create interest on customers mind.

Thanks to the various technologically advanced tools of Outdoor Advertising. Various innovative tools like LED/ LCD and neon panels have made the outdoor platform more interesting as well as interactive. Remotely manipulative and digitalized, these new tools have created an upsurge in brand promotion practices like never before. With unique innovative option for immediate recall, most of the outdoor campaigns provide positive response from customer groups. More visibility, more accessibility, more interactivity – these are some features that explain the updated features of modern outdoor advertising practices.

Let your brand stroll out via outdoor advertising!

Outdoor advertising is one of the oldest means of brand promotion which still creates its impact to a wide range of target audience. Outdoor Advertising as a brand promotion tool requires a dedicated team of professionals who plan, execute and also do follow-ups of every single ad campaign. One striking benefit of outdoor advertising is that it provides a huge impact to audience about the brand with its vivacious graphical display and clutter-free content. Besides, outdoor ads also create an arresting appeal of freshness to onlookers and attract them to buy the product.
A plethora of tools, techniques and strategies are available for advertisers to deploy an advertising campaign. Few tools used in modern Outdoor Advertising include billboards, juke boxes, sky-flyers, screens, kiosks, digital signages, LCD, LED, plasma displays, projected images etc.  With a capable budget and resource, indulging in an outdoor ad campaign is not a difficult activity to promote a brand in the market because outdoor ads provide the following advantages:

1. Effective reach to the mass
2. Budget-friendly
3. Eye-catchy and attractive
4. Repetitive nature
5. Provide compelling viewership to audience group

Airport Ads- An outdoor advertising practice
Agree it or not, Airport Advertising is the most effective means to reach your target customer. People who are ‘on the go’ tend to spend a great deal of time at the airport and it is one reason why airport advertising is one of the most effective means. Other attractive features about airport advertising include high-tech, attention grabbing, high-glamour look etc.
Some more advantages of Airport Advertising:

1. Airport ads are mostly fresh and original
2. Airport ads provide a spick and span look
3. Ads placed at airports are lucrative
4. Airports provide large space
5. Creates highest awareness to target audiences
6. Airport ads provide brand positioning through repeated exposure
7. Targets the niche market with a richer impact  
8. Available round the clock, round the year
9. Airport advertising campaigns suit all marketing budgets
10. Airport ads are wise spends

Mall advertising and Metro Advertising are another two common types of outdoor advertising. Whether you want to promote your brand at the airport, shopping mall or metro station, it is beneficial for your brand to stroll out via an outdoor ad campaign to provide a richer impact to your intended target customers.

How OOH Advertising adapts brands and customers?

Outdoor Advertising is one of the accustomed modes of brand promotion. Outdoor Advertising practices in India are preferred by most of the brand owners. In this blog, let us familiarize how OOH Advertising practices accustom brands and customers and provide a leap to the brand business. 

Brand messages are readily available through OOH Advertising

OOH Advertising practices easily reach out to those customers who move from one place to another. The ready availability of brand message through rich and interactive mediums of advertising attracts the passing-attention of customers on the go. Besides, any OOH Ad display provides customers a second chance to visit the same location to access the brand information (if failed to access during the first visit). Enhancing the over-all outing experience of customers, outdoor advertising practices are effective modes of connecting brands with customers.

There is always something new about OOH Advertising
 
Be it the tool or technique, OOH advertising practices are continuously revamped and renovated from time to time. It is worth mentioning how the ordinary billboards (in conventional OOH campaigns) are now revamped as digital billboards enabling advertisers to make required changes in the ad messages. Remotely manipulative, digitalized tools of outdoor advertising have enhanced brand advertising practices by saving time and effort.

Once a medium, always a medium

It is a known fact to everyone that OOH Advertising is one of the oldest modes of brand promotion. However, the interesting fact is that time has not become a constraint for this medium of brand promotion so far. The demands for more Outdoor Advertising practices have instead increased over the years. With the launch of every single technology, OOH Advertising attains a new look or an added technique of brand promotion. It is indeed true that OOH media was is and will always be an effective medium of brand promotion.

How OOH ads differ from indoor ads?

OOH ads do not share any animosity with indoor ads. It is choice of the advertiser to choose whichever medium of advertising he wants to select. The variance of medium between OOH ads and indoor ads do not affect the kind of language, creativity or advertising approaches used in both of the mediums. In order to understand the variances between these two mediums of advertising, go through the following paragraphs which explain how OOH ads differ from indoor ads.

Difference in advertising media
Media vehicles used for OOH Advertising are totally different from the media vehicles used for indoor ads. In outdoor advertising, there are a wide range of media vehicles to promote a brand. The range of media vehicles can range from a simple highway billboard to a digital signage at a movie theatre. When it comes to indoor ads, the media vehicles are limited to only some few such as television, radio, print media, internet & mobile. Until and unless, technology gifts advertisers more indoor advertising mediums, indoor ads will be confined to these mediums only.

Difference in advertising approach
OOH Advertising approaches are quite different from indoor ads. In outdoor advertising, what is important is maximum exposure of the brand message so that customers can continuously rely upon the same source. Further, OOH ads cannot be switched off like indoor ads. When you don’t want to watch a television commercial, you change the channel. However, in OOH advertising no such thing happens. OOH ads are continuously exposed to advertisers and can never ever be avoided. 

Over the years, OOH Advertising has gone through various renovations unlike indoor advertising. Expanding brand advertising expertise through latest and newest means of technologically enriched mediums, OOH Advertising promises advanced and richer brand promotion solutions to advertisers and brand owners in the future.