Delhi Metro Advertising Bringing the Stations Alive

If you stay or have stayed in Delhi then you must have traveled by the metro. You must have spent time at the stations while you waited for the train to arrive. During that time, the ad displays at the station must have caught your eye. Now, imagine how drab would the stations become without those hoardings and ad panels. Delhi Metro Advertising Agencies in India have done a wonderful job of bringing alive the metro stations with a myriad colors in completing their primary tasks of promoting the business of their clients.

Delhi Metro Advertising Agencies, DMRC Advertising Agencies

Though the strictness, with which the spaces are allocated by the authorities, leaves little room for creativity, the DMRC Advertising Agencies have done well to use the opportunity in the best possible manner. The Delhi Metro Ads are placed in such a manner that they enhance the look of the station without standing apart from it. The Advertisers can also choose from different lines depending on the audience segment that they are targeting. Delhi Metro Advertising offers a well maintained environment and an audience that has already been segmented.

It is this pre-segmented audience that puts the metro medium in the position of a high potential advertising site. It is also relatively easier to advertise at the metro stations. You can approach agencies like TDI International India P Limited  in order to bring your brand before a daily ridership of 25 lakhs.

 

An Interactive Airport Ad is a Productive Ad.

One of the elements that Airport Advertising is popularly exploring is the interactivity of the ads. Simple boards announcing the launch of a product no longer define Airport Advertising completely. Once the Billboard Displays at the Airport began to use modern technologies, the traditional ways to advertise have undergone a sea change in their approach and outlook.

The primary theory behind the Interactive Airports Advertisements is simple. An ad which engages the audience, emotionally or physically has a much higher impact than an ad which merely announces something. What was started with engaging ad copies have taken a full bloom as Airport Ads now provide opportunities for the audience to be a part of the advertisement. The Top Airport Advertising Agencies of India are now realizing the importance and high impact of Product Displays. What was started in the Indian Airports by TDI International India P Limited, a pioneer Airport Advertising Agency in India, has gained huge popularity in the world of Airport Advertising. TDI was the first to put a car on an Airport Billboard, thereby taking the concept of Product Display Ads to a whole new level. Such innovation, targeted at increasing interactivity, has increased the interest level of the audience by several bars. At a recent car display at the Ahmedabad Airport by TDI, curious and delighted audiences were seen peeking inside the car and posing for photographs.

Airport Advertising is known for the minimum 55 minutes of viewership which it allows. In today’s busy times, that is a luxury for any brand. Interactive Airport Ads smartly utilizes these 55 minutes with Product Display Spaces. For capable Airport Advertising Agencies like TDI, the size of the product is no hindrance.

Competition Is The Problem, Advertising The Solution

You must have seen even the biggest of brands investing fortunes in Advertising. So, why do even the brands which are household-names Advertise? The answer lies in the immense competition of the present day markets. No matter how big a brand your company is, there are numerous companies providing the same products or services. It is important to constantly stay in the view of the audience. Thus, Advertising is not just a luxury but a necessity for any company wishing to reach and stay in the limelight of success.

In order to have a better comprehension, let us consider an example. Suppose your company launches a revolutionary product or service. However, due to lack of or poor Advertising, it does not reach the audience. Your competitor then learns about this launch and puts in a resembling product or service and follows it up with excellent advertising. As a result of this, your competitor will take away the benefits of your hard work. Now, once the necessity of Advertising has been established, the second step is to decide the most appropriate medium of Advertising for your brand. While deciding from the range of Advertising Mediums like Airport Advertising and Metro Advertising among OOH Advertising, and Online Advertising, the most important step is segmentation of the audience. Once this is done and you realize the segments that you have to target, the medium of Advertising can be chosen.

The last, and quite logically, the most important step is to associate with a reputed Advertising Agency. You will be happily surprised to see what experienced Advertising Agencies like TDI International India Limited can do to boost your business.