Why Do Brands Prefer the TDI for Airport Advertising?

Airport Advertising is considered the king of OOH (Out-of-Home) Advertising in India. Among the numerous airports in India where branding is available, the 9 airports, where TDI has exclusive advertising rights, have always stood out. We will hereby analyze the reasons why TDI has enjoyed the patronage of top brands for close to 3 decades.

The Most Experienced Airport Advertising Agency

TDI is the agency which began Airport Advertising in India. When it won the AAI (Airport Authority of India) Airport Advertising tender back in 1987, it pioneered a medium which has ruled OOH in India ever since. This means that TDI has close to 3 decades of experience in handling the top medium in OOH India. This experience level enables TDI to carry out Airport Advertising Campaigns in the smoothest and fastest manner. TDI’s ability, to sustain its high performance in the implementation and maintenance of campaigns, allows the brands to place its trust on the company.

Airport Advertising Agency in India

Innovating Constantly

Apart from the vast experience, TDI is also credited with the top trendsetting campaigns in Airport Advertising. TDI was the first to start Airport Advertising in India, develop printed display in India, create Tri-vision display in India, create Outdoor Interactive Kiosk in India, provide Audio- visual (digital) options in India, make 360 degree Tri-vision displays in India, and put the country’s first live car on a billboard. This tendency, of rolling out innovating campaigns, has kept TDI at the top of Airport Advertising in India throughout these years.

Among the many advantages unique to Advertising at the TDI Airports, the above 2 are the most prominent. The brands, which are already patrons of TDI Airport Advertising, are happy references to the above benefits of associating with TDI.

Using Suspense in OOH Campaigns.

OOH Advertising or Outdoor Advertising ad copies have traditionally been brief and very straightforward. An outdoor audience has always been considered an audience on the go and messages aimed at them often require brevity and simplicity. However, in recent times, indirect messages have also been brilliantly used to get the message across. An OOH creative, with an indirect message, always commands more time of engagement from the audiences.

OOH Advertising

The suspense, which is inherent in such Outdoor Campaigns, is created by delaying the punch line if a Digitized OOH Hoarding is available. In cases where digital technology is not available, the suspense can be created with riddled ad copies and graphics. And herein, lies the catch. One of the reasons, why indirect ad copies are not seen more regularly, is that such campaigns are not easy to pull off. If the indirectness becomes too confusing, you may end up with an ad which is not understood and hence ignored. There’s even a worse scenario where it is misunderstood and creates some kind of controversy. Hiring an experienced Outdoor Advertising Agency for running such campaigns is a smart move as they are best resourced to accurately predict the reaction of the audiences to the planned campaign.

Digitized OOH Hoardings offer an unlimited canvas to conceptualize and an easier method of execution. However, the traditional hoardings too can be utilized to create equally intriguing results. In most countries of world, where digitization of OOH has happened long back, the media has shed its straightforward cloak and it experiments with complicated plots and ideas. Countries like India are at the brink of such digitization and OOH India is expecting this transformation to happen as early as possible.

Political Parties Use Extensive Brushes on OOH for Delhi Elections 2015.

As Delhi prepares for assembly elections on February 7, 2015, OOH India is being used as one of the top platforms of promotions by the political parties. The trend, which took an energetic turn during the Parliament elections during April-May 2014, strengthened itself during the Delhi elections as we saw increased spending by the contesting parties.

Delhi Assembly Elections 2015 saw OOH or Outdoor Advertising and FM radio as the two primary platforms for reaching the voters. While radio provided opportunities of dual between the leaders, OOH presented the opportunity of painting the boards with previous achievements and future promises. Another key strength, of OOH in this regard, is the platform’s ability at location based targeting. The OOH Sites at the various constituencies of the Delhi assembly are being used by the respective candidates to lure the residents. Delhi Assembly Election Campaigns have taken a leaf out of the General elections which saw the wonderful affects of advertising on the outdoor medium.

The Outdoor Hoardings, where political campaigns are being executed, are also playing their part in bringing alive the election mood in the capital of the country. It is currently hard to turn a corner in Delhi without coming face to face with a candidate’s face smiling at you from an OOH Site. Outdoor Advertising Agencies in Delhi have reported an increase in spending by the political parties. This increase is in comparison to the political spending done during the General Elections of last year. As loud rallies seem to have taken a back seat this time, the Hoardings continue to paint Delhi with the colors of the election.  

OOH – The Grandest Portal for Advertising

OOH (Out-of-Home) or Outdoor Advertising is one of the most popular mediums of branding in modern times. However, the medium, in itself, is one of the oldest in the advertising world. Charting a successful run which started before Christ, OOH has been at the top of popularity among brands throughout time. Be it during the earlier times, when there were only limited opportunities of OOH Displays, or the present times when uncluttered sites of high impact viewership is more commonly present, OOH has always been the grandest portal for advertising.

Some of the most important reasons for OOH’s rule include strong carry-over effects, ability to reach audiences at their hubs, high brand retention, and lower costs. Though OOH mediums like Airport Advertising do fall under the higher end media, every benefit of OOH also increases, which accounts for their popularity. Among all the available branding media, OOH is the only one which has always been at the height of demands. It has not only adjusted to all the changes which were required by the industry, but also continued providing the best Branding solutions to brands from various industry sectors. Developed outdoors, roads, transit systems and transit stations have provided major boosts to OOH Advertising, arming it with even more firepower.

Outdoor Advertising Displays are popular among people of all areas and regions. An OOH canvas has the power to attract people across the globe and across all timelines. An OOH Hoarding sits, at the highest vantage point of the surroundings, from where your brand can impress its target audiences.    

OOH or Outdoor Advertising – An Overview

OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising. Advertising started with the medium of OOH around 3000 BC, when Egyptians put up the laws and treaties on stone obelisks at the corners of the streets. OOH has come a long way from these humble beginnings but the basic modus operandi stays the same. It is far more feasible and advisable to reach a client while he is following his daily route of travel than to chase him into his home. OOH is a leading non-intrusive ad form as it naturally reaches the audience without them having to make any adjustments in their schedule.

Stone walls of caves and other buildings also soon began to be used along with the stone obelisks. As the infrastructure of the places developed, there was also an increase in the clutter-free spaces for advertising. Hoardings or Billboards were the very first displays of modern OOH and have remained popular throughout the history of OOH. As villages became towns and towns became cities, hoardings soon found unique sites to solicit from. In time, OOH became an organized industry and OOH Agencies all over the world began providing systematized Outdoor Advertising Services to the brands.

Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.