Monday, 10 February 2014

Outdoor Advertising in India Continues to Charm Audiences.

Outdoor Advertising India has seen glorious years of operation. The Wall Mounts, Hoardings, Billboards, etc., emphatically continue to catch the imagination of a nation apart from bringing in high Returns of Investment (ROI) for brands belonging to various industries. It has been a surprising observation to see OOH Advertising India continuing to prosper and expand in spite of the high enthusiasm for the digital medium too. Very interestingly, increase in interest for Advertising on the online medium has not resulted in decrease for the OOH platform.

The most apt case for studying the above phenomenon is TDI International India P Limited, the leading Advertising Agency in India, which pioneered Airport Advertising in India. TDI, today, provides services of Airport Advertising, Delhi Metro Advertising, Mall Activation, and Mobile and Internet Advertising. It has in fact a separate division called MAD (Mobile Advertising Division) to look after Online Advertising on the digital platform. TDI reports that the expansion of MAD has in no way affected the performance of its outdoor operations. TDI’s Outdoor Advertising clients still happily report high RoI from its Outdoor Advertising Campaigns at the airports and metro stations and from its Mall Activation. The scenario of Advertising India presents a rare opportunity for brands to effectively promote their brands on both the mediums.

One of the reasons for the above situation can be found in the way that the Indian consumers behave. They are armed with the latest devices that technology offers. The latest mobiles, laptops, etc. ensure that they can be targeted through this medium. But they are also still comfortable when the product or service and their ad displays are presented in manners that are tangible in some way or the other. Even while embracing the new schools of thought, the Indian audiences also hold close to their heart, what they have learnt from the previous generations.

Thursday, 9 January 2014

Delhi Metro Advertising Sees a Rise During the Festive & Winter Sale Season.

Delhi Metro Advertising saw a boom of sorts during the festive and winter sale season of 2013-14. After a somewhat slow period during the Diwali season, the Christmas season saw a rise in the demand for advertising sites at the Delhi Metro Stations. TDI International India P Limited, a leading DMRC Advertising Company in Delhi, reported a rise in demand for sites where it holds exclusive advertising rights. This sudden rise in demand has been fuelled by the festive season of Christmas and New Year’s Eve, and also by the winter sales of clothing merchandise.

Officials at TDI expressed happiness to see even brands that did not traditionally opt for Delhi Metro Advertising, enthusiastically sign contracts with them. Such brands included schools like PP International School and MAYO International School and online businesses like Edelweiss and Quikr.com. Winter wear giants like Duke Fashions India are also utilizing the TDI Metro Stations to promote their brands during this period. The high impact of these campaigns run and managed by TDI is obvious when one notes that Edelweiss increased the number of sites with TDI. Edelweiss had initially opted for the TDI Metro Stations of Kashmere Gate, Tis Hazari, and Netaji Subhash Place but soon stretched the campaign to Model Town, Azadpur, Inderlok and Pitampura when they saw the overwhelming response. The end of 2013 also saw the entertainment industry launching promotional campaigns for Dhoom 3 and RED FM’s presentation of Mika live in concert. Delhi Metro Advertising continued to fuel the launch of shows for the TV channels with Colors launching Rangrasiya and Beintehaa at the metro stations of Shahdara, Inderlok, Keshav Puram, and Rohini East.

TDI is looking at exciting times ahead as the demand for advertising, which started in December, continues to grow at all its 22 metro stations. More uplifting news, along with the growth in demand, is the beginning of associations with new clients like HERO Cycles Limited, Quicker.com, etc. The festive season may very well have started the participation of newer sectors that have traditionally stayed away from Metro Advertising. This was something all the Top Delhi Metro Advertising Agencies were waiting for with bated breath.

Monday, 23 December 2013

This winter, warm up Your Coffers with OOH Advertising.

OOH Advertising and winters have a special connection. For products like winter wear, winter skin care items and services like winter tourism, winters are the times to set the cash registers ringing. OOH Advertising Agencies have a busy time running campaigns for brands for which the winter season is the season for sale. It is a colorful time of the year when the numerous Outdoor Advertising Displays launching the latest trends in winter wear and announcing discounts and offers compete for attention in the winter air of festivity.

The winters also bring in the holiday season. The mood is generally light, and the spirits are high. The holidays see a huge increase in spending as the people buy gifts for friends and families, buy a new car or home appliance, and go out for holidaying. When the buying of new clothes for the winter season is added to the equation, we have a dream period for brands even as retail shops stock themselves goods. The Outdoor Advertising Hoardings, Wall Wraps, Posters, Kiosks, and many more join forces in blowing trumpets and announcements of offers, sales, and discounts from the advertisers.

It is especially true for the Indian scenario where detailed markets of retail stores still flourish along with numerous national and international brands. Brands realize the importance of good publicity during the winters. OOH Advertising India has been buzzing with activity as the brands have gone into a signing spree with the OOH Advertising Agencies India.

Friday, 20 December 2013

Advertise at the Red Line for Visibility before Daily Commuters.

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

Delhi Metro Advertising Agencies
DMRC Advertising, Delhi Metro Advertising Agencies
 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.