Why is Branding at Airports the King of Advertising India?

Airport Advertising in India is one of the most popular platforms for promotional activities. Airport Advertising is a popular way by which brands can filter the high-end consumers from the other income groups. Airports are transit stations where the brands can create the maximum impact on the consumer’s mind. Airport Advertising can be carried out in various sites like glow sign boards, conveyer belts, airport trolleys and hoardings located at prime locations inside the terminals. Airports have a time consuming procedure for security checks as the passengers enter to ticketing, proceed through check-in and wait at the boarding gate areas. Upon landing, baggage claiming and ground transportation provide additional exposure of advertising scopes. This dwell time allows the air travelers to look around the airport area. Brands utilize this time span to deliver their promotional messages which the air travelers can perceive through every step of their journey. 

Most brands spend a considerable amount in advertising and keep Airport Advertising as one of the prominent agendas of their marketing strategies. Airport Advertising in India started way back in the 1980s and is still considered one of the most profitable forms of advertising with promising returns. Airport Advertising requires survey, innovative marketing plan and successful execution of the promotional activities. As the air fares are decreasing these days, people prefer travelling by aircrafts giving full opportunity to the brands to display their products on high visibility zones at the airports and thereby grab the attention with lasting impression.

DMRC Advertising in India

DMRC (Delhi Metro Rail Corporation) Advertising is a fast growing Advertising platform for brand promotions in Delhi and NCR. DMRC is a network of about 213 Km with 160 metro stations along with 6 more stations of the Airport Express Link (according to DMRC data, 2015). Presently, the network has crossed the boundaries of Delhi to reach Noida & Ghaziabad in Uttar Pradesh and Gurgaon & Faridabad in Haryana. Each metro station constructed, provides ample space for Brand Promotion with the platform area serving as the main transit point for almost 3 million commuters on a daily basis. Delhi Metro Advertising has one of the best scopes of capturing the attention of the consumers in order to reach the target audiences. Brands, which are loyal clients of DMRC Advertising Agencies, range from cosmetics, health, automobiles and electronics. In short the medium is a gold mine for products and services which are generally used by the consumers on a daily basis.

Delhi Metro Advertising in India is a comparatively new venture which has grown tremendously in the last few years. People residing in the capital or its outskirts prefer to board the metro trains, they being one of the fastest modes of transport. This opportunity, to reach the masses, is one of the advantages that only Delhi Metro Advertising enjoys over all other forms of Outdoor Advertising.

Advertising Agencies in India execute brand promotional activities keeping DMRC as one of the hotspots of advertising. As the network of metro stations is expanding, so is the range of Advertising by the Delhi Metro Advertising Agencies.

Benefits of Airport Advertising in India

Airport Advertising is the one of the best platforms for brand promotion with promising good returns on the capital invested for the purpose. Airports have a set of advantages which other forms of Outdoor Advertising don’t.  Airports have ample space for advertisements, right set of audiences for the brands, cost effectiveness, a time consuming procedure for stringent security checks. The high dwell time, in turn, helps the premium brands to conveniently reach the consumers with comparatively higher buying power.

Airport Advertising Spend in India is increasing, as more and more advertisers are realising the impact the medium creates on the flyers’ mind (domestic or international). Airport Advertising generally requires proper survey, designing and successful execution of the promotional activities. As the number of air travellers are increasing day by day and with corporate officials flying almost regularly within the country and abroad, the brands utilize the time span (the dwell time of the air travellers in the airport) to reach their consumers with fascinating advertising. We see most brands related to hotels, flights, tourist spots, automobiles and consumer goods display their spellbinding advertisements in the airports. India has almost 132 airports (source: Airport Authorities of India) which serve as a transit point for almost 1 lakh flyers in a day (source: an article in hindustantimes). Observing this number, any brand becomes keen on keeping Airport Advertising as a crucial part of its marketing plan. With decreasing airfares and increasing flyers these days, Airport Advertising in India is one of the most profit-making forms of brand promotions today.

A Look at the Trends of OOH Advertising in India 2015

OOH (out-of-home) Advertising is one of the traditional forms of brand promotion in the 21st century to reach the masses and the classes. Like other developing nations, India is also competing fairly well in the field of Outdoor Advertising, keeping in mind the diversity it offers as a nation in terms of language, culture, religion and demography.

The year 2015 saw a major leap in  Outdoor Advertising due to some new trends incorporated e.g. the evolution of the e-commerce sector and its expenditure on OOH Advertising, government campaigns like “Make in India” promoting SMEs. The SMEs, in turn, approach the Outdoor Advertising Agencies to promote their businesses in order to reach their target consumers. On the other hand, we can’t ignore the contribution of automobile industry and FMCG to Outdoor Advertising in India as the year 2015 saw the launch of as many as over 40 new models of cars and many nascent companies.

OOH Advertising requires extensive field work, market study and proper execution of the ad-campaigns where dedicated teams from Outdoor Advertising Agencies in India strive to build the right image for the brands and catch the eyeballs of the audiences. Last year wasn’t any different in terms of services provided by the agencies but what changed is the demand of the advertisers. It seems to be a new trend for the brands to opt for experimental marketing along with the OOH Ad-campaigns as a means to multiply their presence and maximize profit. If ad spending ratios in e-commerce sector rise in 2016, then this year can possibly see some of the best OOH Advertisements from some of the leading Outdoor Advertising Agencies.

Convert the Airports into Your Stage for Brand Promotion with Airport Advertising

Airport Advertising India

Airport Advertising, often designated the king of OOH (Outdoor Advertising), is the best conventional method of brand promotion to reach audiences accurately. The advantages, which the airports have, make them an ideal place for executing branding campaigns. Brands all over the world prefer airports for their Outdoor Advertising marketing plans.

Brands executing Airport Advertising campaigns, in association with Airport Advertising Agencies, see the rich benefits of soliciting premier audiences at the airports and thus rate their preference accordingly. Airports, being transit stations for the most premium method of travel, automatically filter in the audiences with high buying power and holding key decision making power at their respective organizations. Due to these two factors, Airport Advertising benefits the brand at both sales level and at the function of growth.

Airports, being highly secure zones, have the lengthiest processes of check-ins and security checks. This converts into high dwell times for the air travelers, providing ample duration for the advertising displays to convey the brand messages. No other Outdoor Advertising platform enjoys as much time to impress as done by the airport medium. A high dwell time also increases the scope of innovation and creativity for the branding campaign.

 If trendsetting branding campaigns with high impact and retention are the requirements of your marketing plan, invest in Airport Advertising in India. Be the first to get introduced to and impress the audiences as they enter into the respective areas covered by the airports. Ride with the king of OOH to attain high returns on investment.   

Outdoor Advertising Depends massively on the Strength of Network

Evara Outdoor Advertising

Outdoor Advertising, because of its inclination of including a great deal of on-field work, depends intensely on the strength of the network chain of the advertising company. Development in the business of Outdoor Advertising requires an extended field of execution. The bigger the range of your Outdoor Advertising Agency's operation, the better the chances that it will have the capacity to give answers for your Branding prerequisites.

This is specifically true for organizations working in India. With the differing qualities which it is known for, India exhibits a genuine challenge for the networks of Outdoor Advertising Agencies attempting to run container India campaigns. Aside from the geographic and climatic contrasts, the decentralized arrangement of government additionally implies that the standards controlling the destinations likewise shift. Along these lines, it is basic that the organization has a solid control over every one of its units working at the diverse parts of India. Considering that even the languages are distinctive in the different parts of the nation, it requires a high arrangement of aptitudes to collaborate with and operate such a diversified group of operation personals.

One of the Top Outdoor Advertising Agencies in India, which has been dealing with this system with panache since 1986, is TDI International India (P) Limited. What began with only one airplane terminal is presently an involved network of 9 air terminals, Delhi Metro Stations, Malls and Shopping center initiations and Outdoor destinations over the length and broadness of the nation. The effectiveness and quality of TDI's network is clear from the fact that the agency holds the record for the quickest execution of Campaigns from the season of signing of the agreement.

Why would it be a great idea for you to publicize your Brand through Outdoor Media?

Outdoor Advertising media provides rich effect on target clients. This is the reason why OOH Advertising is a compelling method of Brand advancement for every one of these years. Promoting your Brand through OOH media gives different advantages. Taking after are a few advantages of publicizing your image through Outdoor Media.

Outdoor Advertising for Maruti Suzuki Baleno

Non-stop display of brand message- It is by a long shot a known reality to everybody that OOH media shows the brand message in a constant way. The brand message is accessible for clients to access for a considerable length of time, weeks and notwithstanding for a considerable length of time. As a Brand proprietor, in the event that you show your Brand message at some area in a specific city, there are high chances of conveying the message to those clients who drive or sidestep the specific area habitually or every day. By seeing the showed nonstop, those clients would without a doubt sees and experience the subtle elements of the same. Such reach ability and compelling viewership garners as an effective tool to promote your brand.

Creative approach- Most number of OOH promoting campaigns are propelled in an inventive way consequently giving an innovative way to deal with spectators. OOH Ads are generally consideration getting a handle on in light of the utilization of splendid and intense pictures and in addition content. Clients don't miss the ad display particularly in view of the imaginative methodology utilized by the brand proprietor to pass on the message.

Outdoor Advertising for Olx in Noida

Informative and Entertaining- OOH Ads illuminates clients about significant Brand information as well as work as a source of entertainment for them. Without OOH displays, a specific situation looks exhausting and dull. The alluring bulletins, Poster ads, Booth Advertisements and so forth make the encompassing environment exuberant and brilliant accordingly making a satisfying vibes for clients. Customers are indeed fond of OOH Ad displays. It is a significant satisfying background to experience another OOH promotion show at the nearby transport stand or at the road divider when they move out of home for any reason.

Intriguing appeal to customers- Every media provides an appeal to customers. OOH Advertising media gives a captivating speak to clients. As specified above, anything that looks spectacular effectively hits out eyeballs and forces us to watch or watch that. That is precisely how OOH Ads influence customers conduct. There is no break course for clients to keep away from the brand message. Hence at any cost, customers view/read the brand message without failure. The execution of hi tech media has gathered OOH Advertising practices as it were. Modern outdoor advertising is much more improved as compared to conventional practices.