Why Do Brands Prefer the TDI for Airport Advertising?

Airport Advertising is considered the king of OOH (Out-of-Home) Advertising in India. Among the numerous airports in India where branding is available, the 9 airports, where TDI has exclusive advertising rights, have always stood out. We will hereby analyze the reasons why TDI has enjoyed the patronage of top brands for close to 3 decades.

The Most Experienced Airport Advertising Agency

TDI is the agency which began Airport Advertising in India. When it won the AAI (Airport Authority of India) Airport Advertising tender back in 1987, it pioneered a medium which has ruled OOH in India ever since. This means that TDI has close to 3 decades of experience in handling the top medium in OOH India. This experience level enables TDI to carry out Airport Advertising Campaigns in the smoothest and fastest manner. TDI’s ability, to sustain its high performance in the implementation and maintenance of campaigns, allows the brands to place its trust on the company.

Airport Advertising Agency in India

Innovating Constantly

Apart from the vast experience, TDI is also credited with the top trendsetting campaigns in Airport Advertising. TDI was the first to start Airport Advertising in India, develop printed display in India, create Tri-vision display in India, create Outdoor Interactive Kiosk in India, provide Audio- visual (digital) options in India, make 360 degree Tri-vision displays in India, and put the country’s first live car on a billboard. This tendency, of rolling out innovating campaigns, has kept TDI at the top of Airport Advertising in India throughout these years.

Among the many advantages unique to Advertising at the TDI Airports, the above 2 are the most prominent. The brands, which are already patrons of TDI Airport Advertising, are happy references to the above benefits of associating with TDI.

Airport Advertising – A Premium Medium for Affluent Target Groups.

If your brand’s target groups include premium audiences from the affluent SEC A, A+, Airport Advertising is the best medium for its promotional campaigns. A primary difference, which separates higher end brands, is that the promotional activities also use branding tactics apart from the simple solicitation for the products and services. It is in this context, where branding becomes an additional requirement, that the airports boast of the most feasible environments for achieving such aims.

Airport Advertising by Tdi India

A branding event requires extended duration of interaction with the audiences. It cannot utilize a common “impress and persuade” attitude like any other Advertising Campaign. The airports, with their comfortable environment and the best transit station facilities, are platforms where this interaction can take place with convenience. This means that the high dwell time is not only encouraging from the point of view of time duration, but the audiences, in an airport, are also in a calm and comfortable frame of mind. Among all OOH formats, Airport Advertising Displays have the maximum time to impress. For example, Airport Advertising in India provides your brand with an audience dwell time of 55 minutes to 2 hours. Imagine the brand impact which 2 hours of visibility before an audience can do.

Air travel is also one of the most natural (and hence reliable) ways of separating the premium audience. Though, the entrance of low cost airlines have also included the upper middle class in the parameter of air travel, most of the regular air travelers still hold prominent positions in organizations and society. If your brand demands an elite audience, you do not need to look any farther than Airport Advertising. 

OOH or Outdoor Advertising – An Overview

OOH (Out-of-Home) or Outdoor Advertising is the oldest form of Advertising. Advertising started with the medium of OOH around 3000 BC, when Egyptians put up the laws and treaties on stone obelisks at the corners of the streets. OOH has come a long way from these humble beginnings but the basic modus operandi stays the same. It is far more feasible and advisable to reach a client while he is following his daily route of travel than to chase him into his home. OOH is a leading non-intrusive ad form as it naturally reaches the audience without them having to make any adjustments in their schedule.

Stone walls of caves and other buildings also soon began to be used along with the stone obelisks. As the infrastructure of the places developed, there was also an increase in the clutter-free spaces for advertising. Hoardings or Billboards were the very first displays of modern OOH and have remained popular throughout the history of OOH. As villages became towns and towns became cities, hoardings soon found unique sites to solicit from. In time, OOH became an organized industry and OOH Agencies all over the world began providing systematized Outdoor Advertising Services to the brands.

Even when, tens of other media options developed with the advancement of technology, OOH still continues to receive encouraging patronage of brands. OOH soon developed several verticals like Airport Advertising, Metro Advertising, etc. Of them Airport Advertising has become the top form. Apart from the millions of affluent audiences and superior advertising conditions, it became a case of prestige for a brand to be present at the airports. Outdoor media is also a technology friendly medium and digital hoardings, etc. are becoming a regular features of the platform. The Top Outdoor Advertising Agencies are finding creative ways of merging modern technology and traditional OOH displays to provide the best branding solutions.