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Saturday 30 August 2014

Advertising India is Gearing Up for the Holiday Season.



The brands in India are busy with the approaching holiday season. With them, the advertisers are also busy with the increased promotional activities of the brands. Advertising India is gearing up to handle the increased activity that the industry is set to witness in the period between September and January. The sudden rush of the season has set the tone of the industry to one of buzz and hectic marketing activities.

The expenditure of the Indian consumers increases by almost double during the festive seasons. This is one of the best times to attract Indian consumers who seem to roam the streets with the intent to buy. Thus, brands fall over each other to claim the attention of the consumers on the various platforms. The most prominent platforms which have been traditionally used by the brands to promote their products and services include Airport Advertising, Delhi Metro Advertising (for Delhi/NCR branches), Mall Spaces, and Outdoor Advertising. These platforms approach the audiences on ground and are the best ways of attracting consumers during these periods. Airports are the best places to catch the attention of the holiday crowd coming into the place. The next key points of advertising are the Outdoor locations, especially at and near the market places. The strategy is completed by advertising at the Mall Spaces which are the point of sales.

Advertise at the above Platforms during the sales season to get the benefits of high returns of investment. Associate with TDI International India (P) Limited for utilizing the strongest network of advertising sites across India.

Friday 4 July 2014

Earn Extra Brand Image Points with Airport Advertising in India.

An airport in India is considered an exclusive place by the audiences. Any Brand Advertising at the Indian airports is bound to create a higher impact on the audience than the other forms of advertising. In the same manner as the airports filter in a premier SEC A and SEC AB+ audience for the brands, it also filters in the brands for the audiences. Audiences quickly form a good opinion about the brands that they see on the Airport Displays.


The Airport Medium is a good way of creating a strong impact on the target audience. Many brands have made use of the rich scopes provided by the medium. Additionally, it is the only OOH Advertising Technique that can build a strong brand image, not just before a domestic but also an international audience. If building a strong reputation, on the internet, figures prominently on your mission statements, you may do well to contact the nearest Airport Advertising Agency.

Wednesday 30 April 2014

Your Brand Is What the Audiences See It to Be.


One of the important purposes of Advertising Campaigns is the creation of a brand image that the consumers can identify with and trust. The concept of Brand Image has gained a firm footing in the modern markets. This is in contrast to the earlier times when the traditional role of Advertisements was to inform and attract for the on-the-spot sales. Thus, taglines like “Hurry!” and “Cheapest Prices” were the only orders of the day. Though such taglines are still visible today, they do justice to only one scope of the promotional mediums. Advertisements, nowadays, strive to achieve much more than that. It is no longer just about clearing the racks for the day, but about building faithful consumer bases so that a sustainable model of business can be implemented.

Almost everything, of what the audiences perceive about a brand, is what the brand’s Advertisement has been able to communicate. Thus, the Hoardings, Wall Mounts, etc., are not just Advertisement stands, but the glass through which the audiences see your brand. The moment any brand’s name is uttered before us, the first images that come to our minds are the ones propagated by the Ads, closely followed by its products or services. Thus, it is no wonder that huge amounts are allocated to Advertising budgets.

Due to the creativity and innovation of the Advertising Agencies, it is no longer just the Ad copies themselves that create impressions for the brands. It is also the ways in which they are presented that makes a big impact. What had started as fliers is now a full-fledged PR management tool.

Monday 21 April 2014

Delhi Metro Advertising to be fuelled by 67 New Metro Stations



Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

Wednesday 16 April 2014

Delhi Metro Advertising to be fuelled by 67 New Metro Stations



Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

Saturday 8 March 2014

If Hypnosis Is Your Goal, OOH is Your Medium



The Advertising Media has timeless tales of campaigns that woo the audience beyond the actual viewing period. Among them, the OOH Medium is the torchbearer in this regard, with some of them creating classy environments of a magical aura. OOH Advertising has been known to produce such campaigns from time to time that stand apart from the others. These are campaigns that impress the viewers in such a manner that they leave a lasting impression on them. It has been observed that there are more instances of hypnotizing ads in the OOH Medium than any other medium.



One of the topmost reasons for OOH Medium being the best platform for such ads of high impact is their larger than life canvas. The larger-than-life Hoardings have a way of inspiring awe and wonder simply by the size of the displays. Another prominent technique utilized by the OOH Displays is to use the lightning of the surroundings in ways that create environments straight out of fairy tales. If employed in the correct manner, even the simplest of displays can create music in the eyes of the onlooker. Thirdly, some of the OOH Media, like Airport Advertising Displays, are placed at places with high dwell times, due to which, the number of continuous looks are much higher than the other media, resulting in the higher levels of exposure.



Top Advertising Agencies, as well as brands, know that there is no media that can defeat OOH in matters of the impact created. This is why OOH continues to revel in endorsements by the top brands, all over the world.