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Monday 25 February 2013

Does an OOH Ad create a vibrant impression about the brand?



Brand owners increasingly implement their promotion campaigns through various outdoor advertising avenues. Mall Advertising, Airport Advertising, and Metro Advertising – all these avenues of OOH Advertising are becoming more and more popular amongst the brand owners. Why outdoor advertising has gained so much popularity? Why brand owners are making huge investment in various OOH Ad campaigns? These are few questions worth a discussion.

The impact created by a television ad is different from the impact created by a print ad. Television media is advantageous over other advertising mediums because of its audio-visual effect. Likewise, Outdoor Advertising also provides a different impact on target groups. The brand is presented to customers not only through a larger than life appeal but also with a unique appeal as something exclusive. Any OOH Ad display is therefore attractive and easily hits customers’ eyeballs.

The final brand message through an OOH media is also presented to customers in a colourful manner. This creates a vibrant impression about the brand on onlookers’ mind.  Customers who come across the brand ad take home a vibrant image about the advertised brand. It is also this very nature of outdoor advertising media that has made it a favorite advertising channel for maximum number of brand owners.

An OOH Ad display can also be accessed anytime without any time delay. The brand message is readily available for customers for days, weeks and even for months. Customers are often compelled to go through the ad display and find out the related deals about the advertised brand. If interested, they may visit the nearest store and purchase it, if not interested or found irrelevant to their choice or want, they may share the news with their friends and relatives. In both cases, the brand message is not missed by customers. This compelling feature of an OOH Ad display is also one reason why OOH Advertising is accredited as an effective means of brand promotion.

Friday 15 February 2013

Is there enough scope for innovation through OOH media?



One of the primary concerns of outdoor advertisers is to find out whether there is enough scope for innovations through Outdoor Advertising media or not.  Innovation plays a key role in any brand communication –be it indoor or outdoor media. So, it is worth a discussion whether OOH media provides adequate scope for innovation or not. The following paragraphs will throw some light about this.

OOH Advertising media is considered an important channel to create awareness about numerous numbers of brands in the market. Brand promotion through outdoor advertising media is an age-old practice. Many brand owners have been continuously implementing their promotion campaigns through OOH Advertising media. One thing is always common amongst the OOH Advertisers i.e. the novelty factor. Every OOH display about a brand has something new and interesting for customers to go through. Sometimes the media channel, sometimes the technique and sometimes the theme itself, the novelty factor is strictly observed through OOH media in such a way that customers easily distinguish the brand from others. This attribute of OOH Advertising already provide a large scope of innovation for various media owners and advertisers to advertise their brands with an effective impact on target groups. 

Also, the induction of never before used technological tactics and tools has enhanced outdoor advertising practices. Today, when we talk about an OOH Ad display, we generally refer to the digitalized ad displays of various brands such as digital billboards ads, signage ads, LCD/LED ads, electronic kiosks displays etc. Brand message through digitalized OOH media are more interactive and interesting for customers to access. What is further advantageous about the digitalized OOH media is that the advertiser can make any required change about the ad display anytime right from his office.  Remotely controllable, these new digitalized tools have indeed provided a tremendous change in the various OOH Advertising practices besides offering an innovative scope for innovation. 

Thursday 24 January 2013

On the art of Outdoor Advertising!



Outdoor Advertising is one of the conventional means of promoting a brand, business or service among target groups. An outdoor advertising media provides a larger than life impact on target groups because of which it provides a good brand recall on customers’ mind. A particular company or agency that provides promotion solutions through OOH media is commonly known as an outdoor advertising company or outdoor advertising agency. Billboard outdoor advertising, innovative media outdoor advertising, Airport advertising, Mall advertising, Metro Advertising etc. are some forms of brand promotion through OOH media.

An Outdoor Advertising company or outdoor advertising agency plays an important role while providing branding solution for a brand owner. It is the very agency that comes up with brilliant ideas of positioning the brand among target groups. The same agency also works on the different tactics of successfully positioning the brand in the market. Most of the outdoor advertising displays present a brilliant brand message couple by an attractive eye-catching graphic. Also because of it’s larger than life impact, an outdoor advertising display forms a positive impression on customers’ mind about the product. 

Many brand owners have opted for billboard outdoor Advertising and innovative media outdoor advertising. An OOH ad display can easily influence the buying behavior of maximum number of customers. It is for this very reason that maximum numbers of brand owners these days prefer an OOH campaign of their products. Besides, an outdoor advertising campaign is also a cost effective means of promotion. Brand owners can decide their own budget and launch the campaign through an outdoor medium that best suits the objective of the campaign and also the budget. An outdoor advertising campaign consistently provides the brand message among audiences. This way, it is possible for every brand owner to provide high brand recall value on customers’ mind through an OOH ad display.

Tuesday 22 January 2013

Why Brand owners widely adopt OOH media?



Advertising through outdoor media such as billboards, electronic kiosks, wall posters, transit vehicles etc. are widely adopted by brand owners and advertisers to promote their brands or businesses. Outdoor Advertising is one of the conventional means of brand promotion. With a rich technological induction, outdoor advertising in India has gone through a complete makeover. The growing avenues of OOH domain such as airport advertising, mall advertising, metro advertising etc. have further enhanced the importance of outdoor media among brand owners. Maximum numbers of brand owners launch their promotion campaigns through OOH media. 

One reason why brand owners adopt OOH Advertising media is the rich brand impression provided to customers through an outdoor ad display. It is much easier for advertisers to attract customers’ attention through OOH media as compared to other advertising means.  An OOH ad display presents a larger than life look about the brand on customers’ mind which easily allures their attention. While driving from office to home or vice versa, while visiting a shopping mall, while waiting to board a flight, while traveling by metro – OOH ads surround customers everywhere. It is also for this reason that outdoor advertising provides rich impact among customers besides providing good brand recall. 

For contemporary advertisers, outdoor media is an efficient channel to effectively present the brand message among masses or target groups. Enhanced by rich technological features, modern OOH tools provide hassle-free promotion solutions for brand owners. Unlike traditional practice of Outdoor Advertising, modern OOH tools provide flexible options to advertisers. For example, one can make any change with the ad content or design by sitting at the office. This digitally enhanced facility is one striking advantage of modern outdoor Advertising tools as compared to traditional media. With more brands going to be further launched in the market, the significance of OOH media is also expected to increase. 

Saturday 19 January 2013

Multiple Benefits of OOH Advertising.!



Any form of brand advertising that reaches out to customers through an out of home media such as a billboard ad display, a wall poster ad, kiosk display; wall wrap etc. comes under outdoor advertising. One of the conventional modes yet still successfully implemented by various advertisers, outdoor advertising in India provides exclusive promotion solutions for various brands through outdoor media. Airport Advertising, Mall Advertising and Metro Advertising are three common avenues of outdoor branding. In this blog, let us discuss a few benefits of outdoor advertising in India and how it’s ideal for every brand owner to advertise his product through this media. 

Round the clock availability of brand message

An outdoor advertising media provides an omnipresent brand message to customers. Any OOH ad display is not temporary or periodic but rather consistent and non-stop. What is also endearing to find out is that most of the Outdoor Advertising displays have a captured audience. Those who come across an outdoor ad display cannot ignore or switch off the brand message. They read and take home the brand message. 

Cost effective investment

Every Advertising campaign is an investment for the brand owner to generate maximum sales. An outdoor advertising campaign is a smart investment for the brand owner. Most of the OOH ads are cost effective ways to reach out to potential customers and clients. In fact, an outdoor advertising display costs 80 percent less than television advertising, 60 percent less than print advertising and 50 percent less than radio advertising. 

State of art medium of communication

What differentiates an OOH ad display is the medium of communication used to convey the brand message. An OOH ad campaign is usually launched through state of art media that provides a rich impact about the brand on customers’ mind. Most of the modern tools of outdoor advertising are technologically updated which provide hassle free and exclusive branding solutions though rich media.