Saturday, 19 January 2013

Multiple Benefits of OOH Advertising.!

Any form of brand advertising that reaches out to customers through an out of home media such as a billboard ad display, a wall poster ad, kiosk display; wall wrap etc. comes under outdoor advertising. One of the conventional modes yet still successfully implemented by various advertisers, outdoor advertising in India provides exclusive promotion solutions for various brands through outdoor media. Airport Advertising, Mall Advertising and Metro Advertising are three common avenues of outdoor branding. In this blog, let us discuss a few benefits of outdoor advertising in India and how it’s ideal for every brand owner to advertise his product through this media. 

Round the clock availability of brand message

An outdoor advertising media provides an omnipresent brand message to customers. Any OOH ad display is not temporary or periodic but rather consistent and non-stop. What is also endearing to find out is that most of the Outdoor Advertising displays have a captured audience. Those who come across an outdoor ad display cannot ignore or switch off the brand message. They read and take home the brand message. 

Cost effective investment

Every Advertising campaign is an investment for the brand owner to generate maximum sales. An outdoor advertising campaign is a smart investment for the brand owner. Most of the OOH ads are cost effective ways to reach out to potential customers and clients. In fact, an outdoor advertising display costs 80 percent less than television advertising, 60 percent less than print advertising and 50 percent less than radio advertising. 

State of art medium of communication

What differentiates an OOH ad display is the medium of communication used to convey the brand message. An OOH ad campaign is usually launched through state of art media that provides a rich impact about the brand on customers’ mind. Most of the modern tools of outdoor advertising are technologically updated which provide hassle free and exclusive branding solutions though rich media. 

Thursday, 17 January 2013

Competitive Advantages of Outdoor Advertising

In this blog, a few competitive advantages of Outdoor Advertising are provided. Take a look.

Easily noticeable

An OOH Advertising display comes under the easy notice of target customers. Those who drive from office to home or vice versa get easy access to any type of OOH Ad display that is located on their way. A brand message that is easily noticed by customers has many chances of winning their attention and affection later. If the message is repeatedly viewed for a continuous number of days (which is very possible), good brand recall is naturally formed among target customers. 

All-time availability

One of the main advantages of launching an outdoor advertising campaign of a brand or business is its all-time availability of brand message. An OOH Advertising display is indeed available for days, weeks and even months that make customers generate a good awareness about the advertised brand. The best part of an Outdoor Advertising display is that if the brand message could not be earlier read properly, one can revisit the same site and access the same information. This way most of the customers tend to form a positive impression about the product and how its message is accessible to them.

Uncluttered means of communication

An OOH advertising display is not cluttered which means customers can easily grasp what is conveyed through a particular OOH Ad display. Enhanced by a rich graphic and catchy copy, an OOH Ad display easily attracts the passing attention of customers. For example, customers who visit a shopping mall are attracted by the OOH ad displays in and around the mall. They get glued to the many brand messages that surround them. If encouraged or impressed, they would consider of buying those brands of their choice. In this manner, it can also be concluded that an OOH Ad display can also encourage customers to buy the product then and there.

Saturday, 5 January 2013

Mall & Metro Advertising in Delhi- A Look!

Mall Advertising and DMRC Advertising or Metro Rail Delhi Advertising are two most practiced avenues of outdoor advertising in the city. Many outdoor advertisers in Delhi provide exclusive promotion solutions for various brands through mall advertising and DMRC Advertising. In this blog, let us take a look at a few reasons why Metro Rail Delhi Advertising and DLF Mall advertising are two fast growing OOH Avenues among the advertisers in the city. 

DLF Malls are one of the most visited shopping outlets in Delhi. The presence of various showrooms in these DLF Malls along with various means of entertainment and eating outlets make them favorite hangout places for individuals. Those who visit any DLF mall usually have good spending capacity for any brand. Targeting their attention through a DLF mall ad display is a smart tactic of easily positioning the brand on customers’ mind. Mall ads display at times also play the role of a store locator for various customers who newly visit a particular DLF Mall. Customers also avail of various sales and discounts about their favorite brands all through the mall ad displays. 

DMRC Advertising is indeed a fast growing sector of outdoor advertising in the city. Many brand owners make sure that they create a presence of their brands at the various metro stations in the city. With lakhs of commuters traveling by the metro rail, it is easier to target at least thousands of customers through a metro ad display. Metro advertising practices are expected to increase in the near future as more and more metro stations are coming up in the city. It’s never too late to start implementing a good promotional strategy for one’s brand. So, for those brand owners, who have not yet tried Delhi Metro Advertising, it’s the right time to advertise their products at the various metro stations in the city.

Saturday, 22 December 2012

Airport Advertising in Delhi - A Growing OOH Avenue!

During its inception period, no one ever imagined that airport advertising would grow at such a fast pace. Today most of the top-notch brand owners prefer to launch an airport advertising campaign for their brands. An Airport Advertising Agency therefore plays a major role while providing branding solutions through the various mediums of airport advertising. Delhi is one of the hubs of airport advertising in India. Delhi Airport Advertising agencies provide exclusive promotion solutions for various brands and businesses at the airport sites. With the renovations of Domestic as well as International airports in the city, Delhi Airport Advertising agencies have been occupied in various promotion campaigns. 

Airport Advertising in Delhi is carried in the form of billboard ad displays, translite ads, kiosk ads, pillar wraps, product displays etc. Innovation is one key ingredient for an Airport Advertising Agency in Delhi while launching any promotion campaign of a brand. Delhi Airport Advertising Agencies come up with innovative creatives for brands that are displayed at the airport sites. An airport advertising display provides uncluttered brand message which is one of the assets for an advertiser to successfully position the product among target groups. Another major advantage of an airport advertising display is its glitzy features that hit maximum eyeballs of customers. 

The induction of digital technology has enabled brand advertisers to launch airport advertising campaigns through rich media. As compared to other outdoor advertising avenues, airport ads indeed provide a richer look about the brands. Perhaps it is for this reason that maximum numbers of brand owners these days are populating the various airport sites with their brand messages. Airport Advertising in India is further poised to grow further in the very near future especially considering the rising number of brands and the never ending renovation works at the various Indian airports. The number of flyers has also dramatically increased over the last few years which also insinuate how airport advertising will grow further. 

Wednesday, 12 December 2012

Advancement of Mall Advertising Practices in India.

During the recent years, an upsurge has been observed in the entire OOH domain. More brand owners are launching their promotion campaigns through mall media. The practice of mall advertising in India as one of the outdoor avenues is expected to grow further. In today’s blog, let us take a look at some reasons why there is an upsurge of advertising in Malls in most of the Indian states. 

Growing market

The brand market keeps growing. More brands have been launched and more are yet to be launched in the market. The fantastic growth in the brand market has provided outdoor advertisers richer opportunities to advertise their brands through multiple avenues of Outdoor Advertising amongst which mall media is one. A shopping mall is the place where customers often visit to shop, dine, watch movies or simply to hang out with friends or families. If an Outdoor Advertising agency runs a promotion campaign of its client’s product in the shopping mall, it becomes easier to grasp the passing attention of those potential customers who visit the mall for the above mentioned purposes. 

Affluent customers

Those who visit a shopping mall are people who can easily spend for any brand. Targeting the attention of these affluent customers, a mall ad display provides a striking impression about the brand most often encouraging them to buy or adopt that product. It is obvious that if the brand message sounds quite alluring, customers do not bother how much they should spend for the brand. This readiness to spend is perhaps one of the main reasons that encourage outdoor advertisers to launch more campaigns at the shopping malls.
Mall Advertising in India as a fast growing avenue of outdoor mode of Brand Promotion is going to become more popular amongst the brand owners as one of the in-demand means of brand promotion. If you are a brand owner who hasn’t yet launched a promotion campaign through mall media, you can consult one such advertising agency that has in-depth expertise and experience in mall advertising.

Friday, 7 December 2012

Mr. Hiyav Bajaj, Director - TDI International India P Limited.

Mr Hiyav Bajaj
Mr. Hiyav Bajaj, Director - TDI International India P Limited

Masters in Accounting, Finance and Management from Bradford University, Mr. Hiyav is a leader with a positive attitude and a "justice for all" approach, he knows how to get the best out of the human resources at his disposal and his never-ending thirst for knowledge and a focused quest for learning & Implementing the latest management techniques, makes him unique among the members of the corporate family. 

Mr. Hiyav is an entrepreneur with a 10+ year track record of providing leadership and advise on various aspects of Strategic Leadership, Business Development & Sales Leadership, Financial Leadership, Leadership on Management process improvement, New business Start-up, Branding and Image building.