Outdoor Advertising Penetrating Deep Pockets in India

Outdoor Advertising in India has been mapping the length and breadth of the country since ages now. Considering the wide diversity which characterizes India, this is not an easy task by any standard. The Top Outdoor Advertising Agencies in India have successfully negotiated the fabled diversity of India and are doing a tremendous job putting your brand at places where most of the other mediums can only dream about.

The difference of terrain, socioeconomic and political situations at the various parts of the country dictate that the approaches taken are as different as chalk and cheese. Among the many challenges that have to be faced by the Outdoor Advertising Agencies in India, the most important is to create and maintain a strong network between their head offices and the field executives. Acquiring the permission, implementing the campaign and maintenance will be a smooth process only when the coordination between all the functioning units is smooth. This is the only medium which can literally put your brand wherever you want it to be. Be it the mountainous regions, plains, dry areas, or rural markets, highly systematized cities, etc., Outdoor Advertising in India has always been there to take that extra step to push your brand to high impact platforms.

If you need your brand’s presence even in the deeper areas of India, hire an agency with strong links to the local vendors too. Also, it is always wise to begin by advertising at the airports and other transit stations so that you can catch the attention of the audiences right at the moment they walk in. You can then follow them into the interior areas with strategically placed Outdoor Advertising Displays.

Advertising India is Gearing Up for the Holiday Season.

The brands in India are busy with the approaching holiday season. With them, the advertisers are also busy with the increased promotional activities of the brands. Advertising India is gearing up to handle the increased activity that the industry is set to witness in the period between September and January. The sudden rush of the season has set the tone of the industry to one of buzz and hectic marketing activities.

The expenditure of the Indian consumers increases by almost double during the festive seasons. This is one of the best times to attract Indian consumers who seem to roam the streets with the intent to buy. Thus, brands fall over each other to claim the attention of the consumers on the various platforms. The most prominent platforms which have been traditionally used by the brands to promote their products and services include Airport Advertising, Delhi Metro Advertising (for Delhi/NCR branches), Mall Spaces, and Outdoor Advertising. These platforms approach the audiences on ground and are the best ways of attracting consumers during these periods. Airports are the best places to catch the attention of the holiday crowd coming into the place. The next key points of advertising are the Outdoor locations, especially at and near the market places. The strategy is completed by advertising at the Mall Spaces which are the point of sales.

Advertise at the above Platforms during the sales season to get the benefits of high returns of investment. Associate with TDI International India (P) Limited for utilizing the strongest network of advertising sites across India.

Outdoor Advertising is a non-stop Mode of Brand Promotion.

Outdoor Advertising at Airports

The non-stop launch of new brands in the market opens a window of opportunities for advertisers and brand owners to explore and experiment with new avenues and tools of brand promotion. Advertisers either change their promotion techniques and tools or switch to new-age media to promote their products. The impact of this changing tide in advertising is much felt in outdoor brand promotion at present. Television, radio and print advertising remain unchanged and unaffected; however Outdoor Advertising has observed a complete makeover within the last few years in terms of its tools and devices.

Outdoor Advertising India

Outdoor Advertising in India is an aged old practice. The trend of promoting brands through outdoor media has been continuing for years. Outdoor Advertising practices are widely adopted by a wide range of advertisers at present. Offering exclusive brand promotion solutions, outdoor ads are getting popular day by day.
From the perspective of the customers, by outdoor ads, people have a general notion for those bright poster and billboard ads which are placed at the roadsides, traffic points, highways etc. However, in modern outdoor advertising, the aged old tools of outdoor promotion such as posters and ordinary billboards are no more in vogue. Digital billboards, electronic kiosks, signage etc have replaced the traditional tools of outdoor advertising thereby providing brand owners a richer means of brand promotion (via outdoor tools).

TDI Outdoor Advertising

Indian Out of home/Outdoor advertising agency - TDI

The growing rate of commercialization in India invites the attention of a wide range of advertisers and brand owners to indulge in the competition. Outdoor advertising is considered an effective means of promoting products and business by brand owners. Many new brands will be introduced in the market in the near future for which various advertising tools and tactics will be required. Catering to the promotional requirement of emerging brands in the market, outdoor advertising will forever exist as a non-stop mode of brand promotion.

Competitive Advantages of Outdoor Advertising

In this blog, a few competitive advantages of Outdoor Advertising are provided. Take a look.

Easily noticeable

An OOH Advertising display comes under the easy notice of target customers. Those who drive from office to home or vice versa get easy access to any type of OOH Ad display that is located on their way. A brand message that is easily noticed by customers has many chances of winning their attention and affection later. If the message is repeatedly viewed for a continuous number of days (which is very possible), good brand recall is naturally formed among target customers. 

All-time availability

One of the main advantages of launching an outdoor advertising campaign of a brand or business is its all-time availability of brand message. An OOH Advertising display is indeed available for days, weeks and even months that make customers generate a good awareness about the advertised brand. The best part of an Outdoor Advertising display is that if the brand message could not be earlier read properly, one can revisit the same site and access the same information. This way most of the customers tend to form a positive impression about the product and how its message is accessible to them.

Uncluttered means of communication

An OOH advertising display is not cluttered which means customers can easily grasp what is conveyed through a particular OOH Ad display. Enhanced by a rich graphic and catchy copy, an OOH Ad display easily attracts the passing attention of customers. For example, customers who visit a shopping mall are attracted by the OOH ad displays in and around the mall. They get glued to the many brand messages that surround them. If encouraged or impressed, they would consider of buying those brands of their choice. In this manner, it can also be concluded that an OOH Ad display can also encourage customers to buy the product then and there.

How to constantly remind customers about your brand?

A brand owner constantly reminds customers about his brand through various marketing measures among which advertising is one. Among the various means of advertising, outdoor media is one of the conventional modes of launching an ad campaign of a brand. An outdoor ad display of a brand is seen all day that makes it an easily accessible channel of brand communication. Besides, an OOH campaign also constantly reminds customers about the brand or service by displaying the brand message at a fixed location where they can visit again in the near future.  This way an outdoor ad display reaches target audiences in a very easy manner providing a good brand recall on their minds. 

One of the assets of launching an outdoor advertising campaign of a brand is to choose the right outdoor ad agency. An OOH agency that has seasoned experience and expertise in OOH branding solutions can easily and effectively handle an outdoor campaign of any brand assuring a targeted impact among customers.  An established Outdoor Advertising agency is also easily trusted by a client.  If you are a brand owner, make sure that you are associating with the right outdoor agency for your branding solutions. An agency is an indirect medium of reaching out to your customers. Therefore, choose an accountable and established agency that can provide the best branding solutions for your brand. 

There are various outdoor advertising agencies in India among which TDI International India P Limited is also one. TDI OOH Agency provides branding solutions for various top notch brands. TDI Outdoor Advertising is famous for being a pioneer in airport advertising in India. With its extended presence at luxury shopping malls and metro stations (in the capital city), TDI India Advertising has created a larger impact among its target customers.