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Showing posts with label Metro Advertising. Show all posts
Showing posts with label Metro Advertising. Show all posts

Monday 25 February 2013

Does an OOH Ad create a vibrant impression about the brand?



Brand owners increasingly implement their promotion campaigns through various outdoor advertising avenues. Mall Advertising, Airport Advertising, and Metro Advertising – all these avenues of OOH Advertising are becoming more and more popular amongst the brand owners. Why outdoor advertising has gained so much popularity? Why brand owners are making huge investment in various OOH Ad campaigns? These are few questions worth a discussion.

The impact created by a television ad is different from the impact created by a print ad. Television media is advantageous over other advertising mediums because of its audio-visual effect. Likewise, Outdoor Advertising also provides a different impact on target groups. The brand is presented to customers not only through a larger than life appeal but also with a unique appeal as something exclusive. Any OOH Ad display is therefore attractive and easily hits customers’ eyeballs.

The final brand message through an OOH media is also presented to customers in a colourful manner. This creates a vibrant impression about the brand on onlookers’ mind.  Customers who come across the brand ad take home a vibrant image about the advertised brand. It is also this very nature of outdoor advertising media that has made it a favorite advertising channel for maximum number of brand owners.

An OOH Ad display can also be accessed anytime without any time delay. The brand message is readily available for customers for days, weeks and even for months. Customers are often compelled to go through the ad display and find out the related deals about the advertised brand. If interested, they may visit the nearest store and purchase it, if not interested or found irrelevant to their choice or want, they may share the news with their friends and relatives. In both cases, the brand message is not missed by customers. This compelling feature of an OOH Ad display is also one reason why OOH Advertising is accredited as an effective means of brand promotion.

Thursday 24 January 2013

On the art of Outdoor Advertising!



Outdoor Advertising is one of the conventional means of promoting a brand, business or service among target groups. An outdoor advertising media provides a larger than life impact on target groups because of which it provides a good brand recall on customers’ mind. A particular company or agency that provides promotion solutions through OOH media is commonly known as an outdoor advertising company or outdoor advertising agency. Billboard outdoor advertising, innovative media outdoor advertising, Airport advertising, Mall advertising, Metro Advertising etc. are some forms of brand promotion through OOH media.

An Outdoor Advertising company or outdoor advertising agency plays an important role while providing branding solution for a brand owner. It is the very agency that comes up with brilliant ideas of positioning the brand among target groups. The same agency also works on the different tactics of successfully positioning the brand in the market. Most of the outdoor advertising displays present a brilliant brand message couple by an attractive eye-catching graphic. Also because of it’s larger than life impact, an outdoor advertising display forms a positive impression on customers’ mind about the product. 

Many brand owners have opted for billboard outdoor Advertising and innovative media outdoor advertising. An OOH ad display can easily influence the buying behavior of maximum number of customers. It is for this very reason that maximum numbers of brand owners these days prefer an OOH campaign of their products. Besides, an outdoor advertising campaign is also a cost effective means of promotion. Brand owners can decide their own budget and launch the campaign through an outdoor medium that best suits the objective of the campaign and also the budget. An outdoor advertising campaign consistently provides the brand message among audiences. This way, it is possible for every brand owner to provide high brand recall value on customers’ mind through an OOH ad display.

Saturday 19 January 2013

Multiple Benefits of OOH Advertising.!



Any form of brand advertising that reaches out to customers through an out of home media such as a billboard ad display, a wall poster ad, kiosk display; wall wrap etc. comes under outdoor advertising. One of the conventional modes yet still successfully implemented by various advertisers, outdoor advertising in India provides exclusive promotion solutions for various brands through outdoor media. Airport Advertising, Mall Advertising and Metro Advertising are three common avenues of outdoor branding. In this blog, let us discuss a few benefits of outdoor advertising in India and how it’s ideal for every brand owner to advertise his product through this media. 

Round the clock availability of brand message

An outdoor advertising media provides an omnipresent brand message to customers. Any OOH ad display is not temporary or periodic but rather consistent and non-stop. What is also endearing to find out is that most of the Outdoor Advertising displays have a captured audience. Those who come across an outdoor ad display cannot ignore or switch off the brand message. They read and take home the brand message. 

Cost effective investment

Every Advertising campaign is an investment for the brand owner to generate maximum sales. An outdoor advertising campaign is a smart investment for the brand owner. Most of the OOH ads are cost effective ways to reach out to potential customers and clients. In fact, an outdoor advertising display costs 80 percent less than television advertising, 60 percent less than print advertising and 50 percent less than radio advertising. 

State of art medium of communication

What differentiates an OOH ad display is the medium of communication used to convey the brand message. An OOH ad campaign is usually launched through state of art media that provides a rich impact about the brand on customers’ mind. Most of the modern tools of outdoor advertising are technologically updated which provide hassle free and exclusive branding solutions though rich media. 

Saturday 5 January 2013

Mall & Metro Advertising in Delhi- A Look!



Mall Advertising and DMRC Advertising or Metro Rail Delhi Advertising are two most practiced avenues of outdoor advertising in the city. Many outdoor advertisers in Delhi provide exclusive promotion solutions for various brands through mall advertising and DMRC Advertising. In this blog, let us take a look at a few reasons why Metro Rail Delhi Advertising and DLF Mall advertising are two fast growing OOH Avenues among the advertisers in the city. 

DLF Malls are one of the most visited shopping outlets in Delhi. The presence of various showrooms in these DLF Malls along with various means of entertainment and eating outlets make them favorite hangout places for individuals. Those who visit any DLF mall usually have good spending capacity for any brand. Targeting their attention through a DLF mall ad display is a smart tactic of easily positioning the brand on customers’ mind. Mall ads display at times also play the role of a store locator for various customers who newly visit a particular DLF Mall. Customers also avail of various sales and discounts about their favorite brands all through the mall ad displays. 

DMRC Advertising is indeed a fast growing sector of outdoor advertising in the city. Many brand owners make sure that they create a presence of their brands at the various metro stations in the city. With lakhs of commuters traveling by the metro rail, it is easier to target at least thousands of customers through a metro ad display. Metro advertising practices are expected to increase in the near future as more and more metro stations are coming up in the city. It’s never too late to start implementing a good promotional strategy for one’s brand. So, for those brand owners, who have not yet tried Delhi Metro Advertising, it’s the right time to advertise their products at the various metro stations in the city.