Delhi Metro Advertising to be fuelled by 67 New Metro Stations

Delhi Metro Advertising is set to receive 67 new Metro Stations with the completion of Phase III. The phase, which is being completed at a fast pace, is set to provide newer avenues to the brands that endorse DMRC Advertising. Trial runs have already begun on the completed stretches like Central Secretariat and Mandi House. Looking at the speed of operations, DMRC is set to complete the phase well before the designated deadline of 2016.

The completion of the phase will mean that the brands will have newer sites for blowing their trumpets from. The popular Advertising Medium is set to enter newer territory as the Delhi Metro system maps more territory under its operation with each phase. This translates into more choices for the brands. Phase III will provide further boost the growth of Delhi Metro Advertising, a medium that has recently captivated the imagination of leading brands. The inclusion of newer stations will also bring more categories of audiences into the ambit of the medium, bringing in opportunities for more brands.

Both the Delhi Metro Advertising Agencies and the brands are eagerly waiting for the construction of all the lines in the phase to be completed. For the brands that are looking for benefits of Local Advertising in the Metro Medium, the inauguration of stations near the establishments will offer ample opportunities for high impact sites.

Delhi Metro Advertising Sees a Rise During the Festive & Winter Sale Season.

Delhi Metro Advertising saw a boom of sorts during the festive and winter sale season of 2013-14. After a somewhat slow period during the Diwali season, the Christmas season saw a rise in the demand for advertising sites at the Delhi Metro Stations. TDI International India P Limited, a leading DMRC Advertising Company in Delhi, reported a rise in demand for sites where it holds exclusive advertising rights. This sudden rise in demand has been fuelled by the festive season of Christmas and New Year’s Eve, and also by the winter sales of clothing merchandise.

Officials at TDI expressed happiness to see even brands that did not traditionally opt for Delhi Metro Advertising, enthusiastically sign contracts with them. Such brands included schools like PP International School and MAYO International School and online businesses like Edelweiss and Quikr.com. Winter wear giants like Duke Fashions India are also utilizing the TDI Metro Stations to promote their brands during this period. The high impact of these campaigns run and managed by TDI is obvious when one notes that Edelweiss increased the number of sites with TDI. Edelweiss had initially opted for the TDI Metro Stations of Kashmere Gate, Tis Hazari, and Netaji Subhash Place but soon stretched the campaign to Model Town, Azadpur, Inderlok and Pitampura when they saw the overwhelming response. The end of 2013 also saw the entertainment industry launching promotional campaigns for Dhoom 3 and RED FM’s presentation of Mika live in concert. Delhi Metro Advertising continued to fuel the launch of shows for the TV channels with Colors launching Rangrasiya and Beintehaa at the metro stations of Shahdara, Inderlok, Keshav Puram, and Rohini East.

TDI is looking at exciting times ahead as the demand for advertising, which started in December, continues to grow at all its 22 metro stations. More uplifting news, along with the growth in demand, is the beginning of associations with new clients like HERO Cycles Limited, Quicker.com, etc. The festive season may very well have started the participation of newer sectors that have traditionally stayed away from Metro Advertising. This was something all the Top Delhi Metro Advertising Agencies were waiting for with bated breath.

Advertise at the Red Line for Visibility before Daily Commuters.

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

DMRC Advertising, Delhi Metro Advertising Agencies

 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.