Think OOH – Think Airport Advertising.

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signage continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money.

Break the Trend with TDI

Twenty Seven years it has been since we first started TDI. Back then, there were small time advertisers who were mainly into hoardings and posters. We were the first company to break the trend with Airport Advertising Business.

It’s not just the innovation or creativity that makes us bring something new, it’s because we want the best for our clients that we find unique ways to sell and promote their products.

Airport Advertising | Airport Displays

The key challenge in front of any company today is Recall Value of its brand or its product by a potential consumer. It is very essential that the first brand that comes in the mind of a person when he/she goes to buy a product is yours.

For this companies spends a lot of their money on Advertising whether it is Outdoor, TV or Radio commercials and most recently Internet and Mobile Advertising.

So, why should you go for Airport Advertising with us and not with any other mode?

TDI have proudly been advertising partner of many companies. TDI has seen companies grow from a single office in a city to an office in every big city in India. We have been with them in every step, promoting their product, boosting their market value and establishing their brand as strong as ever.

TDI - Advertising Agency

TDI also has the privilege of being the current Advertising partner of over 500 National and International giants, for whom we have increased the reach among the target audience and made them faithful towards the particular product.

It’s not only the vast experience we have in the Advertising field that a company associate with us, it’s also because we truly understand what they want before they want it and deliver it in best and unique ways possible.

Essentials of an Effective Advertising Campaign.

Once marketer receives a commitment to buy from a prospect, his job is just half done!.

Now he has to put together a program that can generate results, and that is an important responsibility to embrace.

Business owners are unique individuals. They represent about 5% of the population, they have an idea, a vision and they put everything on the line in pursuit of that vision. If a marketer builds an excellent program that is aligned with what a business owner wants to accomplish, not only a marketer succeeds as a professional, but will also have a customer for life.

The Success mantras

Language

An expert helps the business owners to speak the language of Advertising or they risk wasting their investment. Only, the correct message can give the expected ROI.

Value

Value is simply “What is in it for the reader of the ad”, it is a call for action. A good value in campaign is the most effective means of causing a prospective customer to act”. For e.g 25% Free in the same price.

Impact

The higher the Impact, higher is the success of a promotional campaign.

Impact is the element of the promotional program that gets your message noticed. A reader spends an average of 2-3 seconds on every ad. In that time, marketer has to make sure that the message stands out the rest.

Circulation

Where impact represents how a message affects a reader, circulation represents which audience the business is trying to target. For e.g whether it is geographic targeting or demographic targeting. It can also be based on the cycle of the product/service(slow cycle vs fast cycle)

Consistency

“Advertising is about making and breaking habits”. A consistent message allows a business to reach the target audience whenever need arises. In the world of advertising a consistent message unlocks the doors to response if that message has a good value, impact and the appropriate circulation

All these elements can be used, keeping in mind the ultimate goal(s) of the advertiser when designing the ad.

Advertising in India - An advance marketing practice!

Advertising in India has so far become an advance marketing practice for innumerable numbers of brand owners. From time to time scheming of brand communication (accordingly to the promotion requirement of the brand or service), advertising has become a full-fledged sector that assures brand owners effective positioning of their brands in the market (amongst the target groups). Whether the campaign targets to create awareness or buzz about the brand or service or announces sales or discounts (for a short term) advertising practices are vastly implemented by brand and business owners.

One of the booming sectors of Advertising in India is brand promotion through outdoor media. Outdoor Advertising also known as OOH advertising sector is currently booming amongst the other practices of advertising. Despite the oldest mode of promotion, OOH Advertising sustains its position as one of the most effective channels of brand communication for a wide range of brand owners in the market. Billboard Advertising, transit advertising, Airport Advertising, mall advertising, metro rail advertising – all these avenues of outdoor advertising are widely adopted by brand owners to launch their promotion campaigns. What is further worth mentioning is that modern outdoor advertising tools are refurbished as compared to conventional methods. The introduction of digital technology in OOH Advertising sector has enabled brand owners to come up with more attractive and engaging communication for various brands.

Indian Outdoor Advertising practices are competent with other advertisers across the world. In terms of tools, techniques or latest innovations Indian Outdoor Advertising industry is not behind from any other country. Various international brands have made their presence felt in the country over the last few years that give a clear hint how Indian market is growing.  Providing exclusive promotion solution for local, national and international brands, outdoor advertising domain is quite a booming sector at present. For those who want to launch their promotion campaigns through an effective ad channel, OOH media is the right one for them.

Why Mall Advertising?

Mall culture is fast evolving in India. Today, malls are mushrooming in every nook and corner of the country. This mushrooming growth of malls in the country marks the importance of Mall Advertising in India. Mall Advertising as compared to other outdoor tools of advertising is a different cup of tea. Mall advertisers aim at providing more than advertising impressions to its target group.

Why people come to malls?

A demographic survey of consumer behavior analyses that different age groups come to malls for different reasons. However, most of these audiences are somehow related to advertisement and ease of shopping or cultural industry. Few reasons are highlighted here:

1. Children who belong to the age group between 5 and 15 years come to malls to buy toys. They come there because they either saw ads in Television or come there as their friends tell them.
2. Youths who fall in the age category of 15-25 come at the malls to chill out and have fun as well as to show off.
3. Adults who fall in the age group of 25-45 come at the malls to shop, dine or to watch movies (these audiences are the general target audience of mall advertisers).
4. Elders who fall in the ager group of 45 and above are mostly audiences who come to shopping malls with rekindled interests to either enjoy their leisure time or to indulge in shopping and related experiences.

Let us now take a sneak preview about the features of Mall Advertising in India:

1. Attractive ambiance: Shopping malls provide an attractive ambiance for any Advertising campaign. Everyone loves visiting malls and advertising at malls surely gets noticed because of its alluring vibes.

2. Stunning visual displays: Mall advertising is enriched with stunning visual displays which attract a wide range of audiences. Malls are the finest locations where the best of outdoor advertising tools and techniques can be deployed.

3. Exclusive spot: People come to malls to shop, watch movies or just to hang around which make malls an exclusive spot for the audience.

4. A hang-out place: Even when you don’t have to shop, malls offer the right gathering place where people can just hang around and have fun.

Is there enough scope for innovation through OOH media?

One of the primary concerns of outdoor advertisers is to find out whether there is enough scope for innovations through Outdoor Advertising media or not.  Innovation plays a key role in any brand communication –be it indoor or outdoor media. So, it is worth a discussion whether OOH media provides adequate scope for innovation or not. The following paragraphs will throw some light about this.

OOH Advertising media is considered an important channel to create awareness about numerous numbers of brands in the market. Brand promotion through outdoor advertising media is an age-old practice. Many brand owners have been continuously implementing their promotion campaigns through OOH Advertising media. One thing is always common amongst the OOH Advertisers i.e. the novelty factor. Every OOH display about a brand has something new and interesting for customers to go through. Sometimes the media channel, sometimes the technique and sometimes the theme itself, the novelty factor is strictly observed through OOH media in such a way that customers easily distinguish the brand from others. This attribute of OOH Advertising already provide a large scope of innovation for various media owners and advertisers to advertise their brands with an effective impact on target groups. 

Also, the induction of never before used technological tactics and tools has enhanced outdoor advertising practices. Today, when we talk about an OOH Ad display, we generally refer to the digitalized ad displays of various brands such as digital billboards ads, signage ads, LCD/LED ads, electronic kiosks displays etc. Brand message through digitalized OOH media are more interactive and interesting for customers to access. What is further advantageous about the digitalized OOH media is that the advertiser can make any required change about the ad display anytime right from his office.  Remotely controllable, these new digitalized tools have indeed provided a tremendous change in the various OOH Advertising practices besides offering an innovative scope for innovation.