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Wednesday 1 April 2015

Why Is it Imperative to Have Brand Presence in DMRC?



The DMRC or Delhi Metro Advertising is no longer just a leading branding platform. It has become an essential place in Delhi to ensure brand presence. With the daily ridership of more than 30 lakhs commuters per day, a non-presence would be an unimaginable loss to your branding opportunities in Delhi. 
Delhi Metro Advertising
DMRC Advertising
The splendid planning of DMRC has ensured that it covers every important place in Delhi and NCR. There is no other medium which can map, all of your target groups in Delhi, as conveniently as DMRC. If you are still living with the perception that the DMRC medium is a non-performing medium (like in the beginning days), you need to look at the large number of brands which are completely satisfied with the performances, and are continuously coming back for more.

Delhi Metro Advertising combines the impact of high end uncluttered media and the reach of localized advertising. Provide your brand with some of the best maintained transit stations so that they have the most appropriate opportunities for sending out the intended message. An average dwell time of 10-15 minutes provides a good deal of time for impact. This is in fact a luxury in the sector of Outdoor Advertising.

Choose Delhi Metro Advertising to give your brand unsurpassed levels of brand penetration at even the interior places of Delhi & NCR. Delhi Metro Advertising has the ability to boost your brand recall rates to the top of the levels. You can call TDI International India (P) Limited, the largest DMRC Advertising Agency with exclusive advertising rights at 73 metro stations, and avail the benefits of the most popular branding medium in Delhi.

Saturday 21 March 2015

Why Do Brands Prefer the TDI for Airport Advertising?



Airport Advertising is considered the king of OOH (Out-of-Home) Advertising in India. Among the numerous airports in India where branding is available, the 9 airports, where TDI has exclusive advertising rights, have always stood out. We will hereby analyze the reasons why TDI has enjoyed the patronage of top brands for close to 3 decades.

The Most Experienced Airport Advertising Agency

TDI is the agency which began Airport Advertising in India. When it won the AAI (Airport Authority of India) Airport Advertising tender back in 1987, it pioneered a medium which has ruled OOH in India ever since. This means that TDI has close to 3 decades of experience in handling the top medium in OOH India. This experience level enables TDI to carry out Airport Advertising Campaigns in the smoothest and fastest manner. TDI’s ability, to sustain its high performance in the implementation and maintenance of campaigns, allows the brands to place its trust on the company.

Advertising India
Airport Advertising Agency in India

Innovating Constantly

Apart from the vast experience, TDI is also credited with the top trendsetting campaigns in Airport Advertising. TDI was the first to start Airport Advertising in India, develop printed display in India, create Tri-vision display in India, create Outdoor Interactive Kiosk in India, provide Audio- visual (digital) options in India, make 360 degree Tri-vision displays in India, and put the country’s first live car on a billboard. This tendency, of rolling out innovating campaigns, has kept TDI at the top of Airport Advertising in India throughout these years.

Among the many advantages unique to Advertising at the TDI Airports, the above 2 are the most prominent. The brands, which are already patrons of TDI Airport Advertising, are happy references to the above benefits of associating with TDI.

Friday 13 March 2015

Airport Advertising – A Premium Medium for Affluent Target Groups.



If your brand’s target groups include premium audiences from the affluent SEC A, A+, Airport Advertising is the best medium for its promotional campaigns. A primary difference, which separates higher end brands, is that the promotional activities also use branding tactics apart from the simple solicitation for the products and services. It is in this context, where branding becomes an additional requirement, that the airports boast of the most feasible environments for achieving such aims.

Airport Advertising
Airport Advertising by Tdi India


A branding event requires extended duration of interaction with the audiences. It cannot utilize a common “impress and persuade” attitude like any other Advertising Campaign. The airports, with their comfortable environment and the best transit station facilities, are platforms where this interaction can take place with convenience. This means that the high dwell time is not only encouraging from the point of view of time duration, but the audiences, in an airport, are also in a calm and comfortable frame of mind. Among all OOH formats, Airport Advertising Displays have the maximum time to impress. For example, Airport Advertising in India provides your brand with an audience dwell time of 55 minutes to 2 hours. Imagine the brand impact which 2 hours of visibility before an audience can do.


Air travel is also one of the most natural (and hence reliable) ways of separating the premium audience. Though, the entrance of low cost airlines have also included the upper middle class in the parameter of air travel, most of the regular air travelers still hold prominent positions in organizations and society. If your brand demands an elite audience, you do not need to look any farther than Airport Advertising.