Brand owners
increasingly implement their promotion campaigns through various outdoor
advertising avenues. Mall Advertising, Airport Advertising, and Metro Advertising – all these
avenues of OOH Advertising are becoming more and more popular amongst the brand
owners. Why outdoor advertising has gained so much popularity? Why brand owners
are making huge investment in various OOH Ad campaigns? These are few questions
worth a discussion.
The impact created by a
television ad is different from the impact created by a print ad. Television
media is advantageous over other advertising mediums because of its audio-visual
effect. Likewise, Outdoor Advertising
also provides a different impact on target groups. The brand is presented to
customers not only through a larger than life appeal but also with a unique
appeal as something exclusive. Any OOH Ad display is therefore attractive and
easily hits customers’ eyeballs.
The final brand message
through an OOH media is also presented to customers in a colourful manner. This
creates a vibrant impression about the brand on onlookers’ mind. Customers who come across the brand ad take
home a vibrant image about the advertised brand. It is also this very nature of
outdoor advertising media that has made it a favorite advertising channel for
maximum number of brand owners.
An OOH Ad display can also be accessed
anytime without any time delay. The brand message is readily available for
customers for days, weeks and even for months. Customers are often compelled to
go through the ad display and find out the related deals about the advertised
brand. If interested, they may visit the nearest store and purchase it, if not
interested or found irrelevant to their choice or want, they may share the news
with their friends and relatives. In both cases, the brand message is not
missed by customers. This compelling feature of an OOH Ad display is also one
reason why OOH Advertising is accredited as an effective means of brand
promotion.